As an Amazon seller, you cannot underestimate the significance of reviews. It’s a good business strategy to try and get as many positive reviews as you can because that can directly impact your sales as well as your rankings. However, you need to know the best way of going about this.
A quick guide to this article:
Even though reviews are a critical part of e-commerce, it is illegal to buy Amazon reviews. E-commerce platforms are very serious about the integrity of reviews, and they’re actively working to eliminate phoney feedback. If you try to buy amazon reviews, your account may be closed, and you may be sued.
1. Deals & Coupon Clubs
Numerous websites provide excellent deals to customers, and these sites include Groupon, RetailMeNot, FatWallet, and Living Social among others.
So what you do is to first register before posting your products along with discounts to get reviews. Even though these websites will charge some fees, their success rate is higher compared to posting on forums and requires less time.
2. Amazon Review Trader Services
What makes it different from other review services is that it doesn’t encourage customers to leave reviews. However, their customers are willing to leave positive reviews to shop on this website.
3. Requesting Reviews from Freelancers
Back in the day, you could buy reviews using freelancer platforms such as Fiverr, which was very affordable because it cost only $5 per review.
However, Amazon soon ended this, and it’s now impossible to do so. It’s a very risky strategy which has a little success rate. Google has cracked down on this practice and businesses that have caught buying reviews have been sued.
4. Find Reviewers in Facebook Groups
Facebook has many reviewer groups, which are crowded with sellers and product reviewers. The first thing to do is join such groups and then start posting your products and deals.
Most reviewers ask for free products from sellers or look for considerable discounts to show an interest. It’s an excellent way to look for reviewers, and one can collect reviews within no time.
There are two methods of doing this; one way is by posting a message yourself hoping someone will immediately show some interest, while the other method is requesting the group’s admin to recommend your message for payment in return.
We also collected top 100 Facebook group for reviewers and Amazon sellers here: Top 100 Facebook Groups List For Amazon Reviews
5. What about Asking Friends and Family?
If you want to increase your reviews, you can ask your family and friends to write them for you. It seems easy because being people who are for you, they will readily agree to do it.
Even though you will find many people doing this, it’s not a method that we would recommend. The reason is that your account will be at risk. When you check out the Amazon guidelines, they stipulate that your close friends or family members are not allowed to provide you with customer reviews because they’re familiar with you.
1. Build an Email List
Building your email list is hard work, and it also takes time. However, once you’ve gathered sufficient email addresses using your primary product, you can build on that to market your following products.
Then you can email everyone on your list and offer your subscribers something only they can get to promote exclusivity. You can provide your subscribers with discounts and special offers.
A landing page will help you to work this strategy, and you also need your own website. You can also tweak this method to attract customers through social media by hosting some promotional campaigns aimed at collecting email addresses.
2. Garner Reviewers with AMZDiscover
An email list requires time and resources to build, but it’s a safe and effective way to gain positive reviews. You also avoid risking your account because you’re targeting a precise group.
An excellent way to gather your target customers’ email addressed is to contact them directly. You can look at a amazon product page where your target users previously bought products and also left reviews. You then collect their e-mail addresses and send your promotional materials to their inbox.
For instance, if my target users are football fans, I could visit an Amazon store selling football jerseys to look for email addresses. It’s not an easy task, but thankfully, you can find excellent tools to help you target particular user groups.
One of these tools is called AMZDiscover, and it will help you to quickly and efficiently discover reviewers’ email addresses.
3. Use Forums
You can find large groups of people who like gathering on different online forums associated with their interests.
A classic example is Reddit, which features numerous Subreddits within itself. And these Subreddits have been created by users based on their interests, and they have specific subjects of discussion.
But before you jump right in and start posting about your product, you have to participate in these forums to build rapport and credibility really.
You may also like: 13 Amazon FBA Forums For Sellers To Learn More
4. Take Advantage of Customer Service
With the help of the Amazon application program interface, you can acquire some amazon third-party tools to help you dispatch automatic emails and boost your reviews.
For example, AMZFinder a free feedback request software which can help you send 500 emails for free every month. It gives you an opportunity to maximize on every order, and persuade each customer to write a good review of your product.
In general, automatic emails have been divided into three.
We have the first email which is the shipment reminder while the second one is the delivery reminder. The third email is meant to give your best regards after successful delivery, and this gives you an opportunity ask the buyer to provide a review.
By using this method, you increase the number of reviews and minimize the possibility of customers writing negative reviews.
The above methods are recommended because you earn the reviews instead of trying to buy amazon verified reviews. You also protect your e-commerce account and avoid lawsuits. And perhaps the most important thing is that you enhance your reputation as a business that does things the right way.