Becoming a seller on Amazon is the dream of many. However, a Seller Central account and a few listings are not a guarantee to success.
Yet, merely 2% of them are able to build a business. While the real percentage of those who can build themselves a steady income from selling on Amazon is a bit higher, it is still a fact that most aspirant sellers fail after investing hundreds – if not thousands – of dollars into their products.
The reason is simple. They lack marketing skills and strategy. This is where Amazon marketing agencies come into play.
What is an Amazon Marketing Agency?
An Amazon marketing agency is an agency specialized in marketing for Amazon sellers and vendors.
These agencies help their clients find the right keywords to boost the ranking of their listings, create and manage PPC, social media, email marketing, and content marketing campaigns, and even provide listing SEO optimization.
Obviously, if you’re a marketing expert already, you might not need their services.
However, if you have no knowledge of marketing, let alone selling online, then investing in such a service could make the difference between growing your business or a complete disaster.
Why Should You Hire An Amazon Marketing Agency?
It is funny how many new Amazon sellers decide to invest their weight in gold in various product research tools and products, but fail to invest in something as essential as marketing.
To put it simply, you need to hire a marketing agency because they can introduce you to your customers.
Amazon is a huge marketplace; no matter what product you sell, there is a high chance that someone else is selling it already.
As a new seller, your listing will sit at the end of the search result page. According to the statistics, most shoppers don’t scroll past the first page when searching for a product.
In other words, they will never know you’re there, even if your product might have superior quality or a different function.
Besides, no matter how much you’ve read on forums and watched videos, it’s impossible to have gained enough experience to operate on Amazon successfully.
An Amazon marketing agency, on the other hand:
- Has hands-on experience in operating on Amazon. You can use their know-how to grow your business while reducing the risks.
- It can save you a lot of time and money to search for keywords and ways to optimize your listings.
- Know how to produce effective campaigns to create brand or product awareness. Your customers will finally know you exist; you’ll start selling, gaining reviews, and increase your chances of winning the Buy Box.
How to Choose an Amazon Marketing Agency?
While working with an Amazon marketing agency is in most cases a must, not all agencies will produce satisfactory results.
It is easy to fall victim to scammers, but the tips below can help you trim out options and find a reliable agency:
- Don’t believe the cheapest offer. Most cheap agencies are cheap either because they lack expertise, or because they won’t do anything at all. This doesn’t mean you should contact the most expensive agency either. Weigh in the pros and cons of each agency to make a decision.
- Ask for case studies. Each reputable agency has a portfolio of happy clients. Ask for it, and try to work with agencies that have already collaborated with popular brand names.
- Know what to expect. Transparency is the first thing you should look for when hiring a marketing agency. Make sure you know what is and isn’t included in their services, to avoid confusion and disappointment.
- Talk face to face. It is often impossible to explain all you need from them through emails. Visit the agency or schedule a one-on-one conversation on Skype to see who you’re dealing with and explain your situation. This will also help you understand if their services are right for you.
- Check them online. If the agency is indeed reputable and has worked with important clients, it is very likely to find reviews and comments on the internet. Be prepared for any negative comments, and if it turns out the first agency you contacted are scammers, walk away and try to find another service.
Because there is always a risk to pay and get nothing, we don’t recommend signing a contract with an agency you know nothing about. If there is nothing online about them, then there is something fishy.
Once you found the right agency, pay attention when they explain the strategies. Don’t just hand over the work to the agency and you do nothing.
While working with them, this will give you the opportunity to learn as you go, and sooner or later, you’ll be able to manage your Amazon business alone.
Trustworthy Amazon Marketing Agencies Reviews
Choosing your first Amazon marketing agency is far from easy; that’s why we put together this list of 11 trustworthy agencies. Check them out below.
1. W4
This California-based agency can manage the distribution of your advertising material throughout a premium publisher marketplace.
They won’t create your advertising material, but what they publish reaches thousands of potential customers through various mediums.
Pricing: You will have to contact the agency for a quote
2. Web FX
Web FX is a company specialized in Amazon SEO optimization.
Their services also include advertising management, product, and store launch support, sales consulting, and review management.
They also offer a variety of price plans for Amazon businesses of all sizes.
Pricing: from $450/month (plus around $5,000 per month for PPC campaigns)
3. AMAZOWL
Amazowl provides SEO and Amazon conversion optimization for sellers and vendors in the North American, European, and Japanese marketplaces. Besides, the agency also provides Amazon Storefront, A+, and EBC content.
Pricing: You will have to contact the agency for a quote
4. Amazon SEO Consultant
Amazon SEO Consultant can take care of your SEO, marketing, and optimization issues.
However, the agency only works with existing sellers who sell a product that provides real value to the marketplace.
Because the agency implements a different strategy for each client, they don’t offer generic service packages.
Pricing: You will have to contact the agency for a quote
5. BLUE WHEEL MEDIA
Taking care of your Amazon advertising strategy, Blue Wheel Media can draw your audience through engaging sponsored and video ads, social media ads, and more.
They can also create your content and manage your content strategy; the agency will monitor all results and will surely deliver as promised.
Pricing: $2,500 setup fee; $1,500 + 1.5% per month
6. Search Engine People
Boasting a bountiful portfolio, Search Engine People offers a wealth of marketing solutions, from PPC campaigns to email marketing, content marketing, and more. Some of the names they worked with include Subaru and Air Miles.
Pricing: You will have to contact the agency for a quote
7. Voy Media
Voy Media is a New York-based Amazon marketing agency that can help your business grow through dedicated strategies and social media campaigns.
Apart from the paid services, you will get a dedicated copywriting and design team, one-on-one strategy consultations, and more.
However, you must be willing to spend some budgets per month on advertising.
Pricing: Between 9% and 20% from ad budget, depending on the amount spent
8. Thrive
Thrive offers an impressive range of services, from design to content writing, marketing strategies and campaigns, e-commerce optimization, and Amazon SEO services, to name just a few. You can find them in 25 cities across the US.
Pricing: You will have to contact the agency for a quote
9. Ignite Visibility
From public relations to Amazon marketing, SEO optimization, PPC campaigns, and other marketing and strategy services, Ignite Visibility does exactly that.
It ignites your visibility and makes your customers find you. Based in San Diego, the agency works with clients all over the US and even with international clients who want to sell on Amazon.com marketplace.
Pricing: You will have to contact the agency for a quote
10. Wisitech
Specialized in marketplace marketing, Wisitech offers targeted SEO and PPC services to sellers on Amazon.
The service includes content creation, both regular and A+ content, image optimization, and research and implementation of compelling keywords.
They have professional experience of working with famous brands and already received some favorable comments from clients.
Pricing: from $99 for 1 product
11. Vertical Rail
At Vertical Rail, you will get a dedicated team of experts ready to help you grow your business success score.
Services include store and product optimization, content creation, analysis, consulting, and even account management for both seller central and vendor central sellers.
Pricing: You will have to contact the agency for a quote
Conclusion
Hiring an Amazon marketing agency is essential if you want to become a successful seller on the platform.
As you may have noticed, reliable services are not cheap. Nevertheless, the investment is well worth it.
By using such an agency, you can expect exponential growth of sales, and subsequent growth of your income, two fundamental requisites if you want to earn a living from this job.
You may also like:
1. Amazon SEO: How To Rank Your Products To Top One on Amazon
2. Comprehensive Guide to Amazon SEO: Optimize Amazon Listings
3. The Best Practices in Amazon SEO Services: How to Find the Expert
