Short answer: The Wholesale Formula, the Amazon wholesale course from Dan Meadors and Dylan Frost, now sells as the Fast Track Formula, and as of 2026-09-28 you cannot buy it: the Fast Track Formula home page reads “Coming soon…” and The Wholesale Formula’s own waitlist page says enrollment “is currently closed.” When it does open, third-party reviews put the price at $2,997 paid in full, and only the pay-in-full buyer is clearly covered by the 30-day refund. The method it teaches, buying direct from brands as an authorized reseller, still works in 2026. Whether the course is worth $2,997 depends almost entirely on whether you have inventory capital left after paying for it.
This Wholesale Formula review is built from the official sites, the course’s terms of service, the June 2025 launch press release and dated third-party reviews, all read on 2026-09-28. We did not buy the course, so nothing below is a claim about what it feels like from the inside.
What The Wholesale Formula Is, and What Changed With Fast Track Formula
The Wholesale Formula (TWF) is a paid training program on one Amazon business model: reverse-sourcing wholesale. Instead of inventing a product (private label) or flipping clearance stock (arbitrage), you find branded products already selling well on Amazon, contact the brand owner, and become an authorized reseller. The official site sums the method up as three S’s: Scout, Source, Sell. The Source step is the one the course is built around: “Source your products by connecting directly with brand owners and providing them REAL value to become an authorized seller of their products” (thewholesaleformula.com, checked 2026-09-28).
The founders sell their own track record as the proof. According to thewholesaleformula.com, their Amazon business “started with an original investment of $600,” and the homepage counters read 6,982 students helped, $1,057,143,592 in Amazon sales by students, and $36,024,119 sold by Dan and Dylan (homepage counter values, checked 2026-09-28). These are the company’s own numbers. No outside audit is published, and the site’s earnings disclaimer says, in capitals: “THEREFORE, WE DO NOT GUARANTEE OR IMPLY THAT YOU WILL GET RICH, THAT YOU WILL DO WELL, OR MAKE ANY MONEY AT ALL.”
The rebrand. A press release distributed through ACCESS Newswire on June 5, 2025 announced “The Fast Track Formula 2025” as Dan and Dylan’s streamlined wholesale program. It lists six core modules, more than 90 video lessons and more than 20 hours of instruction, and gives [email protected] as the contact. Third-party reviewers describe Fast Track Formula as the same reverse-sourcing method repackaged as a six-week implementation program (drews-review.com, updated 2026-04-19; thesellingguys.com, updated 2026-02-25).
The rebrand is only half done. On 2026-09-28 the two brands’ web properties disagree:
- thewholesaleformula.com is live, still sells under the old name, still publishes blog posts (the latest dated 2026-09-08), and its waitlist page says: “Enrollment for The Wholesale Formula is currently closed as we’re working with our newest class of students to build their businesses!”
- thefasttrackformula.com loads a page that reads only “Coming soon…”.
- fasttrackformula.com, the domain in the press release’s contact email, redirects to a page that says “The FastTrack Formula Is Closed. Join The Waitlist below…”
None of these pages published a price on 2026-09-28. If you are searching for the Fast Track Formula Amazon course today, you will land on a waitlist no matter which domain you use.
Fast Track Formula Price, Refund Policy and Enrollment (Data Checked 2026-09-28)
Because no official page showed a price on 2026-09-28, every price figure below comes from third parties. Both third-party reviews we checked carry affiliate disclosures.
| Item | What we found | Source and status |
|---|---|---|
| Pay in full | $2,997 | Press release, June 2025; thesellingguys.com, updated 2026-02-25; drews-review.com, updated 2026-04-19. Not on any official page on 2026-09-28 |
| Payment plan | 4 monthly payments of $874, totaling $3,496 | drews-review.com and thesellingguys.com (third-party) |
| Refund, pay in full | 30 days | Press release: the guarantee covers full-payment enrollments |
| Refund, payment plan | No refund of the first installment; remaining payments are cancelled | drews-review.com (third-party) |
| Refund exclusions | Live events, mastermind, workshops, Pro Membership, White Glove Service | thewholesaleformula.com terms of service, checked 2026-09-28 |
| Enrollment | Once a year; closed on 2026-09-28 | Official waitlist pages, checked 2026-09-28. Drews-review says it usually opens in late February or early March |
| Coaching | 60 days of live coaching calls | Press release, June 2025 |
| Software | Discounts on third-party tools such as Jungle Scout and Tactical Arbitrage | Press release, June 2025 |
Read the refund clause before you choose the payment plan. The terms of service on thewholesaleformula.com (checked 2026-09-28) say: “We offer all students a 30-day, no-questions-asked, 100% money-back guarantee on any course or product that has a refund guarantee with the exception of any live events, or private mastermind opportunities, TheWholesaleFormula.com workshops, Pro Membership or any White Glove Service.” The clock “begins on the first day course materials are available (Module One for drip courses or the entire course if it is released in full).”
Two details in that clause matter:
- The guarantee applies to products “that has a refund guarantee.” Which products carry one is decided per offer, not in the terms themselves. According to the press release, full-payment enrollments carry the guarantee. According to drews-review.com, payment-plan buyers who cancel inside 30 days lose the first $874.
- Any upsell sold at enrollment, such as a Pro Membership, White Glove Service or a live event ticket, is excluded outright.
If the refund window is your trial, pay in full and screenshot the checkout page.
The real cost is higher than $2,997. Tuition is only the first check you write. Thesellingguys.com estimates an extra $500 to $2,000 for a first inventory order. Add a research tool subscription and any brand’s minimum order. We would plan for at least as much cash for inventory as for tuition.
What the Curriculum Covers
Going by the press release and the two third-party reviews, the program has six modules. Thesellingguys.com names them as Getting Started, Product Analysis, Scouting, Value Propositions, Sourcing and Operating. Here is what each stage has to teach for a reverse-sourcing wholesale business to work, and how the published structure lines up with it:
| Stage | What the business needs | Where it sits in the course |
|---|---|---|
| Business setup | A company entity, a resale certificate and a professional presence brands will take seriously | Getting Started |
| Finding candidates | Listings with steady sales, several sellers, a brand that does not sell on Amazon itself | Product Analysis, Scouting |
| Pitching brands | A reason for a brand to add you as a reseller, beyond “I want to buy” | Value Propositions |
| Opening accounts | Outreach, follow-up, wholesale applications, first orders | Sourcing |
| Running it | Prep, FBA shipments, reorders, pricing against other resellers on the listing | Operating |
The Value Propositions module is the part you can’t easily piece together from free material. Plenty of free content covers finding a wholesale product; far less covers getting a brand that already has distributors to open an account for a new seller with no history.
What the course doesn’t replace is software. The press release describes discounts on Jungle Scout and Tactical Arbitrage, not included licences. You will still pay monthly for a research tool, and choosing one is a separate decision. Our Tactical Arbitrage review covers one of the discounted tools, and our SmartScout review covers the brand- and seller-level data wholesale buyers use to shortlist brands.
Is Amazon Wholesale Still a Viable Model in 2026?
Yes, and the reason is structural. Wholesale doesn’t depend on a trick that Amazon can patch. You buy a real brand’s product from the brand, at a wholesale price, and resell it on an existing listing. That is ordinary retail.
What has gotten harder is the part the course sells:
- Brands have more reasons to say no. A brand that manages its Amazon presence through a single distributor or sells direct has little to gain from one more reseller. The pitch has to offer something concrete, such as listing cleanup, MAP enforcement or advertising on listings the brand has neglected. That’s why the Value Propositions module matters more than the scouting modules.
- Shared listings mean shared margins. On a wholesale listing you share the Buy Box with every other authorized reseller. The products the course teaches you to look for, with steady sales and several sellers, are also the ones where a price war can erase your margin.
- Some categories and brands are gated. Ungating requirements differ by category and brand, and sometimes decide whether a product is sellable before any brand conversation starts. Check them for your own account in Seller Central before you count on a product.
- Capital turns slowly. You pay the brand before Amazon pays you, so you need room to hold several reorders’ worth of stock.
For a broader walk-through of the model, including the distributor route this course mostly skips, see our guide to Amazon wholesale .
The Wholesale Formula Across Our Eight Dimensions
We score every product on the same eight dimensions (see our scoring methodology ). The scorecard was written for software, so for a course we read each dimension as the closest equivalent: Accuracy covers how far the marketing can be trusted, and Automation covers how much of the work the course’s templates and bonuses take off your hands. This assessment rests on public pages, the terms of service, the press release and dated third-party reviews, checked 2026-09-28. It is not a hands-on completion of the course.
| Dimension | Verdict |
|---|---|
| Accuracy | Mixed: honest disclaimer, big unaudited numbers |
| Ease | Moderate: structured, but the real work is outreach |
| Depth | Strong on one model, deliberately narrow |
| Automation | Low: lessons and coaching, not systems |
| Team Fit | Solo- and couple-oriented |
| Support | Good for 60 days, then thins out |
| Pricing | Weak: high tuition, conditional refund, capital on top |
| Stage Fit | Foundation stage with capital; wrong for most others |
Accuracy — Mixed. The method is described accurately: reverse sourcing is a real, legal and durable way to build an Amazon business, and the course doesn’t pretend otherwise. The marketing is another matter. The homepage leads with $1,057,143,592 in student sales and a testimonial about seven figures in sales in year one, next to an earnings disclaimer that says the company does not guarantee “OR IMPLY” you will make money. Both can be true, but the headline figure is self-reported and unaudited, and it tells you nothing about the typical student.
Ease — Moderate. The six modules follow the order a wholesale business is actually built in, which is the main thing structured tuition gives you. The hard part is the weeks of brand outreach, where most people stall on silence and rejections. A course can hand you scripts; it can’t make brands reply.
Depth — Strong within its lane. More than 20 hours on a single business model (per the press release) is deeper than general FBA courses, which spread similar hours across private label, arbitrage and wholesale. The narrowness is a choice: if you later want to launch your own brand, you’ll need other material.
Automation — Low. The published package is recorded lessons, coaching and tool discounts. Nothing in it automates brand discovery or outreach; you’ll need a research tool and your own email system.
Team Fit — Solo- and couple-oriented. Nothing we found describes seats, team accounts or VA training. If you plan to hand scouting to a virtual assistant, expect to train them yourself.
Support — Good for 60 days, then thins out. Sixty days of live coaching calls (press release) is more than self-paced courses offer. Drews-review.com describes coaching every two weeks, with recordings. What happens after day 60 isn’t published, and the Pro Membership that the terms of service exclude from refunds suggests continued support is a separate purchase.
Pricing — Weak. $2,997 is higher than either paid program with a published price in our Amazon FBA courses roundup , which list $1,997 and $999 (checked 2026-07-23). The payment plan costs $499 more, and by third-party accounts it loses the refund. You also need inventory capital on top. The discounts on software soften the recurring cost but don’t change the total.
Stage Fit — Narrow. The course suits one profile well: someone at the foundation stage who has chosen wholesale specifically, has several thousand dollars beyond tuition and wants structure plus a deadline. For someone with $3,000 total, the course takes the money that should have bought inventory.
Fast Track Formula vs Other Paid Amazon Courses
| Program | Price | Refund | Focus | Source |
|---|---|---|---|---|
| Fast Track Formula (formerly The Wholesale Formula) | $2,997 in full, or 4 × $874 (third-party) | 30 days on pay-in-full | Brand-direct wholesale only | This review, checked 2026-09-28 |
| Amazing Selling Machine | $1,997 one-time | 30-day money-back | Private label | Our FBA courses roundup, checked 2026-07-23 |
| Proven Amazon Course | $39/month or $999 lifetime | 30-day refund | Arbitrage, replens, wholesale and more | Our FBA courses roundup, checked 2026-07-23 |
| Freedom Ticket | $0 extra with Helium 10 Platinum ($99/month billed annually) | Tied to the Helium 10 subscription | Private label | Helium 10 pricing, checked 2026-09-01 |
The comparison that matters is against the Proven Amazon Course, which covers wholesale among several models, costs a fraction of the price and is sold month to month. Fast Track Formula’s answer is depth on one model plus 60 days of live coaching. If you aren’t sure wholesale is your model, the cheaper option lets you find out first.
Who Should Buy Fast Track Formula, and Who Shouldn’t
It is a reasonable purchase if:
- You have chosen brand-direct wholesale and want a structured, deadline-driven path through it.
- You can pay $2,997 in full and still have inventory money left over.
- You will actually use the 60 days of live coaching, and you understand that the 30-day refund starts when the course materials open, not when you finish.
Skip it if:
- Your total budget is around $3,000. Spend it on inventory, a research tool and free wholesale material instead.
- You need the payment plan. By third-party accounts, it gives up the refund that makes the price a reasonable risk.
- You already run a wholesale account on Amazon. You’re past the stage the course is built for.
- You want to build your own brand. That’s a private label course, and this isn’t one.
Frequently Asked Questions
Is The Wholesale Formula the same as Fast Track Formula? Third-party reviewers describe Fast Track Formula as the 2025 replacement for The Wholesale Formula: the same reverse-sourcing wholesale method from Dan Meadors and Dylan Frost, repackaged as a six-week program. The old site, thewholesaleformula.com, still operates under the original name (checked 2026-09-28).
Can I get a refund from Fast Track Formula? The terms of service on thewholesaleformula.com offer a 30-day money-back guarantee on products that carry one, and exclude live events, masterminds, workshops, Pro Membership and White Glove Service (checked 2026-09-28). The press release ties the guarantee to full-payment enrollments.
Disclosure: This article contains no affiliate links, and amzfinder earns nothing from The Wholesale Formula or Fast Track Formula. We do not accept paid placement or sponsored reviews. Enrollment status, terms of service and official-site claims were checked on 2026-09-28; price and payment-plan details come from the press release and third-party reviews named above. This assessment is based on public information, not a hands-on completion of the course. Last updated: September 2026.