Amazon Storefronts, called Brand Stores, are multi-page digital storefronts that are hosted by Amazon to help customers shop from a particular seller.
These mini shops look like direct-to-consumer websites and allow sellers to sell their products, brand, and earn revenue through an enhanced user experience.
Storefronts are educated consumers about new or seasonal products, brand loyalty, and compete for traffic with competitors.
Amazon launched storefronts in September 2018, and it highlights small businesses, unique products, and is a platform for small businesses.
Amazon storefronts offer small and medium-sized businesses to sell directly through Amazon. The cost of infrastructure is reduced by a huge margin.
Currently, Amazon allows only a few businesses to sell in Storefronts. They have stated that there are new categories and storefront expansion to be expected over time.
Meanwhile, the small businesses selling on Amazon have employed over 900,000 people due to the sales.
Storefronts come in three promotional services:
Curated Collections have unique products for customers and products including Halloween and Back to School.
Storefront of the Week and Meet the Business Owner are features that highlight businesses selling on the platform.
And, there will be 20,000 businesses being selected in the Amazon Storefronts section.
The storefront is only for small business owners and only they can sign up for more information.
Amazon has a review process in place to determine the categories of businesses allowed to have storefronts.
Before signup the storefront, there are some requirements that you need to fulfill. As a seller, one needs to actively work with Amazon and define a business category along with the process to sign up.
Start the process by heading over to the information sign-up page. You’ll have to fill up details like
- Amazon display name
- Email address
- Main product line
- Owned brands
- Where your company is based
Amazon will review your category and reach out to you, after which you can set up your storefront if your category is available and if you’re considered a good fit by Amazon.
You can sell on Amazon even if you don’t have a storefront. You can avail of two basic plans for Amazon sellers: Individual and Professional. Carefully evaluate both plans and choose one that suits you.
Research your products in comparison to your competitor’s products before deciding to sell your goods on Amazon because these plans cost money.
The second plan is the Professional plan, which has an approved plan. When you set up your account, you will see that there are predefined categories on the website under which you can sell your products.
Once you start selling your products, you can set up features like Fulfillment by Amazon to entice customers into purchasing your goods.
Selling on Amazon is lucrative, and setting up Amazon Storefronts can allow your small business to shine.
Build your brand’s story and create a product that people will want. You have the chance to build a personal connection with the customer base by telling your story.
Another benefit of Storefronts is the fact that they provide analytics that you wouldn’t otherwise have access to.
These analytics can be used to further refine your Storefront’s design as well as your overall marketing and branding strategy on Amazon.
What are some necessary factors to create an attractive storefront? Here are a few things you can follow.
After the store is created, it’s time to build the store. You’ll find that it is very easy to customize your design of the storefront. You just have to drag and drop elements onto a pre-designed layout.
Here are some elements you can play with.
Product images must be at least 1500 x 1500 pixels, and they can be added on their own or with text overlay.
Videos of1280 x 640 pixels and less than 100 MB are prerequisites for the amazon storefront. These videos must not contain any reference to external websites.
Adding a text tile is one of the best ways to tell your brand story, display marketing taglines, and highlight useful benefits
Products from your inventory can be added to the Amazon Store using ASINs. This will supply the necessary details automatically.
Usually, a seller would need to employ expensive professionals to make their own website and then fulfill orders through the website. This is a highly tedious and expensive process.
However, those creative videos and images can be made by a professional who has a sound understanding of the products sold by the seller.
To own a website may take months to complete, but on Amazon, that time gets cut short to a mere few weeks. At just a small commission, sellers may sell their products and increase their revenue manifold.
Amazon Storefront Examples
The Petcube storefront on Amazon is a brilliant example of how these elements can all come together to make a carefully designed ad.
Right at the top, there is a horizontal menu of the major products offered by Petcube.
The images, videos, and products are all placed in blocks of each category. These blocks explain each product in detail.
The alignment of the blocks is so beautiful that nothing looks out of place and fits on the page perfectly.
There are products listed at the top of the page for quick shoppers. Someone who is already aware of these products does not need to scroll down. They can just shop at a glance.
There is also the option of buying which eases customer experience. For shoppers who are visiting the brand for the first time, there is more information on the most useful products.
You can see the product, then the image and if there is a need for more information, there is a cute video.
The product, images, and videos are all aligned so there is a clear demarcation between the product information. Then in the end there are images that entice the customer to buy the perfect product for their pet.
The most actionable buttons are at the bottom – the social share buttons. Customers have the option to share the page with their friends and family, which is great for marketing.
Here are also some other storefront examples that you might want to emulate for your storefront.
- Johnson Hardware is a storefront for tools and has seen a 42% increase in Amazon Storefront sales
- South Bend Woodworks is a storefront for toys and games with a 30% sales per visitor increase attributed to Amazon Storefront
- EZPole, as the name suggests is a storefront for garden tools and attributes a 24% sales per visitor increase.
Once your store is live, it’s time to start advertising your products. There are a few ways that Amazon provides sellers to sell their products.
Sponsored Brand Advertisements
Sponsored Brand advertisements increase visibility from the Amazon search page. It drives traffic back to your Amazon Store.
If you have a product line that you are promoting, link back the best-selling products to the corresponding store subpage.
Test various ad copies to see which one works best
Display Advertisements (DSP)
Another effective strategy for driving store traffic is utilizing Amazon DSP to target in-market shoppers with display ads that link back to an Amazon Store.
Amazon DSP allows sellers to reach customers in addition to all leading publishers’ sites and mobile apps.
This approach is effective because it targets the audience using first-party data from the Amazon platform, ensuring the customers being driven back to your Amazon Store will purchase.
Many brands have success generating organic traffic by sharing the link to their Amazon Store on social media like Facebook and Instagram.
They will also link their Amazon store to email marketing campaigns and encourage brand-loyal customers to shop.
Build an Engaging Storefront
Storefronts are keys to an effective content strategy. You would lose out on a massive sales and branding opportunity.
Setting up and promoting a best-in-class Brand Store isn’t complicated or reserved for big legacy brands.
Any brand registered seller who wants their customers to shop their brand on Amazon can use existing assets to build an engaging storefront for Amazon shoppers.
Amazon Storefront is a new feature that gives sellers a unique way to connect with customers. It has elements that can be tweaked by the sellers to create the kind of page they want. Furthermore, designing the storefront is so easy that there is no technical expertise needed.
Amazon eliminates most of these hassles by providing the platform. A seller need only upload their products, images, videos, catalogs, and product descriptions to create a full-fledged store.
In the long run, Amazon Storefronts are the more lucrative option. Once the storefronts open to more sellers, there will be more ease of sales.
You may also like:
How to Build a Powerful Audience with Facebook Ads
The Million Dollars Case Study On Photography for Amazon Listings
How & Why to Drive External Traffic to Your Amazon Listings
How To Utilize Amazon Product Videos To Boost Your Listings
Amazon Marketing Agency: Why & How Can It Help You Boost Sales