An Amazon Storefront is a free, multi-page shopping destination that Amazon hosts for a single brand, and in 2026 it is only available to brands enrolled in Amazon Brand Registry . Inside Amazon it is officially called a Brand Store, and it functions like a mini direct-to-consumer website living on amazon.com/your-brand. You build it yourself with a drag-and-drop store builder, submit it for moderation, and launch it at no cost (source: Amazon Ads, data checked 2026-07-21).

If you started selling before 2020, forget the old “Amazon Storefronts” directory of curated small-business collections. That consumer-facing showcase has been retired. Today an Amazon Storefront means one thing: your own branded, multi-page store.

An Overview of This Article

What Is an Amazon Storefront in 2026?

An Amazon Storefront (Brand Store) is a free, brand-owned collection of pages on Amazon that lets shoppers browse everything you sell in one branded space instead of one product detail page at a time. It sits at a short vanity URL such as amazon.com/your-brand and works across mobile web, the Amazon app, and desktop.

Think of it as the difference between a single product listing and a curated homepage. A product detail page answers “should I buy this one item?” A Storefront answers “what is this brand, and what else do they make?” That is where it earns its keep: telling a brand story, cross-selling a full catalog, and giving your paid campaigns a branded place to land.

Three things define the current version:

  • It is free. Creating and managing a Brand Store costs nothing, and you do not need to run ads to build one (Amazon Ads, checked 2026-07-21).
  • It is gated behind Brand Registry. Only sellers, vendors, and agencies enrolled in Amazon Brand Registry can build a Store.
  • It is self-service. You assemble pages from templates and tiles yourself, with no code and no agency required.

Amazon Storefront example page layout

The layout above shows the anatomy every Store shares: a navigation menu of sub-pages across the top, a hero banner, and blocks of products grouped by category. Shoppers can jump to a sub-page or scan featured products at a glance.

Who Can Create an Amazon Storefront?

The single hard requirement in 2026 is Amazon Brand Registry (Amazon Ads, checked 2026-07-21). Brand Registry requires an active registered or pending trademark for your brand, so the Storefront is not open to unbranded resellers or generic private-label listings without a trademark.

You do not need an existing ad campaign, a minimum sales history, or a Professional selling plan add-on to build the Store itself — enrollment in Brand Registry is the gate. If you are not registered yet, that is the first step, and it unlocks more than the Storefront: it is also the door to A+ Content / Enhanced Brand Content , Sponsored Brands ads, and brand-protection tools. For a walkthrough of getting registered cleanly, see our guide to Amazon Brand Registry best practices .

How to Create an Amazon Storefront

Once you are in Brand Registry, building the Store is a self-service flow inside the advertising console. The current steps are (Amazon Ads, checked 2026-07-21):

  1. Sign in to the advertising console with your Brand Registry–enrolled account and select Stores (labeled “Brand Store”).
  2. Create a new Store and choose your brand. Amazon pulls your brand name and logo into the shell automatically.
  3. Pick a template. Amazon supplies pre-built page templates designed to render on mobile web, the app, and desktop.
  4. Build your pages with tiles. Add, remove, and rearrange content using drag-and-drop tiles — image tiles, video tiles, product grids, text, and shoppable sections — or start from a blank canvas and design your own.
  5. Add products by ASIN. Drop in your ASINs and Amazon auto-populates images, titles, and pricing, so product data stays in sync with your listings.
  6. Submit for review. Send the finished design to Amazon for moderation. Approval typically takes a few business days.
  7. Launch. Once approved, your Store goes live at your vanity URL, ready to use as an ad landing page.

There is no charge at any step, and you can keep editing and resubmitting after launch as your catalog changes.

Amazon Storefront Design Specs and Tiles

A Store is assembled from tiles in four base sizes — full width, large, medium, and small — and image and text tiles support variable height, which is what lets you build magazine-style layouts. Getting the asset sizes right matters, because Amazon crops oversized or off-spec images.

Here are the current creative specs to design against (source: Amazon Stores Creative Asset Requirements, checked 2026-07-21):

AssetRequirement
Hero imageMinimum 3000 × 600 px, maximum 3000 × 1200 px; keep logos/text within the middle 50% safe area (edges crop on small screens)
Full-width image tileRecommended 3000 × 1500 px
General image tiles3000 px wide recommended for crisp display across devices
Large image tileMinimum 1500 × 1500 px
Video tilesBackground videos auto-play muted and loop; a cover image serves as the thumbnail before playback

A few design habits separate a Store that sells from a wall of thumbnails:

  • Lead with the brand story. Use the hero banner and a text tile up top to say who you are and why you exist — this is space a product detail page never gives you.
  • Group by shopper intent, not by SKU order. Category sub-pages (by use case, collection, or season) help shoppers self-navigate.
  • Reuse assets you already have. If you are gathering reference visuals or auditing how top sellers structure their Stores, a Chrome extension like ASINCrate can batch-download the images and videos from any Amazon listing so you have a clean library to work from.

Petcube Amazon Storefront tile layout example

The example above shows the tile system in practice: a hero tile with a call-to-action button, a video tile (the play control), and a product tile that pulls live pricing from the ASIN. That mix — story, motion, and shoppable product in one scroll — is what a well-built Storefront looks like.

For deeper listing-level polish that feeds these tiles, our roundup of Amazon listing optimization tools covers the software sellers use to sharpen the images and copy your Store inherits.

How to Advertise Your Amazon Storefront

A published Store is a destination, not a traffic source. Here is how sellers actually drive shoppers to it in 2026.

Sponsored Brands. This is the most direct on-Amazon path: a Sponsored Brands campaign can use your Brand Store as its landing page, so a search-results click lands shoppers on your curated Store instead of a single product page (Amazon Ads, checked 2026-07-21). To research the keywords and track the PPC performance behind those campaigns, sellers commonly pair it with a tool like Helium 10 . For the campaign structure itself, see our Amazon PPC guide .

Amazon DSP. For programmatic reach, Amazon DSP targets in-market shoppers with display ads across Amazon-owned sites, partner publishers, and apps, all linking back to your Store using Amazon’s first-party audience data.

External and social traffic. Your Store has a clean vanity URL, which makes it easy to promote off-Amazon — link it from Facebook, Instagram, TikTok, and email. When you are running many placements, a free short-link tool such as amz.do keeps campaign URLs tidy and shows per-link click stats, so you can see which placement actually sends shoppers in. To automate repeat email and SMS promotions back to your Store, a platform like Omnisend handles the flows.

Store insights. Every Store comes with a built-in insights dashboard — visits, views, sales, and traffic sources by page — that you do not get from a standalone listing. Use it to see which sub-pages and tiles convert, then refine the layout.

Conclusion

In 2026, an Amazon Storefront is your brand’s free home on Amazon: a multi-page, no-code Brand Store you unlock through Brand Registry, build from templates and tiles, and use as the landing page for Sponsored Brands and DSP campaigns. The old curated-collections directory is gone; what remains is more useful — a branded space you fully control.

Any Brand Registry–enrolled seller who wants shoppers to experience their whole catalog, not just one listing, should build one. It costs nothing but the design time, and it gives every ad dollar a better place to land.

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Disclosure: amzfinder may earn a commission from some links on this page (for example, Helium 10 and Omnisend) at no extra cost to you. We do not accept paid placement or sponsored reviews. Last updated: July 2026.