Tag: optimizing Amazon sponsored product ads

  • Amazon PPC Best Practice & Tips for Sellers

    Amazon PPC Best Practice & Tips for Sellers

    Amazon Advertising is different in that adverts on Amazon are often ‘in disguise.’  It works on a pay per click (PPC) basis – which is exactly how it sounds in that you pay only when somebody clicks on your advert. Advertising is bought auction-style – say you’re selling a digital camera; you would pick a keyword…