The short answer: you cannot buy Sellics in 2026. Sellics GmbH was acquired on 19 April 2022 and merged into Perpetua, and sellics.com now returns a 301 redirect to perpetua.io (checked 2026-08-24). So the real question is not which tool is most like Sellics — it is which of Sellics’ five modules you actually used. Perpetua is the official destination but starts at $695/month. Helium 10 is the closest all-in-one at $99/month (Platinum, billed yearly). Jungle Scout Catalyst starts at $29/month. Sellerboard replaces the profit dashboard from $19/month. SellerApp has a free lifetime tier. Seller Labs is free for your first $30,000 in Amazon sales. All vendor pricing below was checked on 2026-08-24.
What actually happened to Sellics
Sellics did not quietly shut down — it was absorbed, and the branding disappeared afterwards.
Ascential plc announced on 19 April 2022 that it had “signed an agreement to acquire Sellics GmbH, a business which provides media execution services to challenger brands trading on Amazon,” and that “Sellics will be merged into challenger brand specialist Perpetua, within Ascential’s Digital Commerce business unit, utilising its scaled platform” (Ascential RNS announcement, 19 April 2022).
Sellics published its own note the same day: “Today marks the beginning of a new chapter for Sellics. We are incredibly excited to announce that as of today we are officially joining forces with the outstanding team of Perpetua!” It also told customers that “in the short-term, nothing changes for Sellics or Perpetua users and no action is required from your side” (perpetua.io, published 19 April 2022).
That was the short term. The long term is visible in DNS: on 2026-08-24, sellics.com, www.sellics.com and www.sellics.com/en/ each answered 301 Moved Permanently with a Perpetua location header. There is no Sellics login page, no Sellics pricing page, and no Sellics plan to renew.
If you are landing here from an old bookmark, our 2020 Sellics review is kept online as an archive of what the product did — not as a buying guide.
What Perpetua kept from Sellics, and what it did not
Sellics sold five things, according to our own review of the product: a Product Detector and Niche Analyzer for research, a Spy Tool for competitor tracking, Keyword Ranking, Review Management, and PPC Management.
Perpetua’s published plans are an advertising platform. Essentials lists “AI-powered bid optimization,” “Automated keyword harvesting,” “In-depth performance & profitability reporting” and “Data-driven performance recommendations”; Growth adds hourly reporting, intraday optimization via Amazon Marketing Stream, hourly share-of-voice and organic rank, and competitor search-term data (perpetua.io/pricing, checked 2026-08-24). Nothing on that pricing page describes product research, niche analysis, or review management.
So the migration is not one-for-one. It splits:
| Sellics module | Where it went |
|---|---|
| PPC Management | Perpetua’s core product — at roughly 10x the old entry price |
| Keyword Ranking | Partly Perpetua Growth (hourly organic rank); otherwise a research suite |
| Product Detector / Niche Analyzer | Not on Perpetua’s published plans — needs Helium 10, Jungle Scout or SellerApp |
| Spy Tool | Not on Perpetua’s published plans |
| Review Management | Not on Perpetua’s published plans — needs a dedicated tool |
The old Sellics bill scaled with your Amazon revenue and topped out at $317/month for sellers above $1.2M in annual sales, per the pricing table in our 2020 review. Perpetua’s floor is $695/month, and Growth adds an unpublished percentage of ad spend above $10K. For most former Sellics customers, that gap is the whole story.
The 6 best Sellics alternatives in 2026
The list is ordered by which Sellics job each tool replaces, not by preference.
1. Perpetua — the official destination, at enterprise pricing
Perpetua publishes Essentials at $695/month for up to $10K in monthly ad spend, Growth at $695/month plus a percentage of ad spend above $10K, and Premium custom above $500K in monthly spend (checked 2026-08-24). The percentage is not published, and the pricing page states no free trial.
Choose it if you ran Sellics for PPC at real scale and want the platform your account was folded into. Growth is where the depth lives — intraday optimization, hourly share of voice, competitor search terms, and a dedicated Client Success team. If a fee that scales with ad spend is the thing you are trying to escape, see how it compares against other spend-linked platforms in our Teikametrics alternatives breakdown.
2. Helium 10 — the closest thing to the old all-in-one
Helium 10 is the only tool here that covers research, keywords, profit and ads in one login. Platinum is $99/month billed yearly ($129 monthly) and Diamond is $279/month billed yearly ($359 monthly); Enterprise starts at $1,499/month billed annually, and a limited free plan exists (helium10.com/pricing, checked 2026-08-24).
Read the tier map before you buy, because this is the most common mistake made about Helium 10: Platinum lists “limited profit reporting” and does not include advertising. Full profit and loss reporting and rules-based advertising both start at Diamond, which carries a 2% managed-spend fee on the ad spend you run through Helium 10 Ads, with no minimum-spend threshold stated (Helium 10 Ads pricing FAQ, checked 2026-08-24). A fuller comparison sits in our Helium 10 alternatives guide.
3. Jungle Scout — research-first, at Sellics-era prices
Jungle Scout Catalyst prices its self-serve plans at $29/month or $348/year (Starter), $49/month or $588/year (Growth Accelerator) and $129/month or $1,548/year (Brand Owner), with extra seats at $49/month, and a 7-day money-back guarantee (checked 2026-08-24). Cobalt, the $1M+ enterprise product that carries the advertising, DSP and bid-optimization features, is custom-priced by demo.
This is the direct answer to the Product Detector and Niche Analyzer half of Sellics. It is not the answer to the PPC half unless you qualify for Cobalt — an important distinction, because the published Catalyst prices look cheap precisely because ads management is not in them.
4. Sellerboard — the profit dashboard, unbundled
Sellerboard sells the module former Sellics users miss most, on its own. Plans run Standard $19/month ($15/month billed annually, $179/year) at 3,000 orders, Professional $29 ($23, $279) at 6,000 orders, Business $39 ($31, $369) at 15,000 orders, and Enterprise $79 ($63, $759) at 50,000 orders. Every plan includes the real-time profit dashboard, listing change alerts, PPC optimization, inventory management, reimbursements for lost inventory, and follow-up email or review-request quotas — from 150/month on Standard to 30,000/month on Enterprise. The trial is one month free, no credit card (sellerboard.com, checked 2026-08-24).
That last line matters: the review-request quota means Sellerboard covers two Sellics modules — profit tracking and review management — for less than a fifth of Perpetua’s floor. See our Sellerboard alternatives page for how it compares inside its own category.
5. SellerApp — the one with a published free tier
SellerApp is the tool that has been running a public Sellics comparison page for years, and it prices its entry at $0. The Freemium plan is free for life with no credit card, covering product research, product intelligence and an advertising overview — but explicitly excluding campaign manager, listing quality, PPC insights and ads automation. Pro starts at $99/month; Smart with Automation is listed at $149/month against a $250 regular price, with the page tying the discount to the first three months. Managed services start at $750/month for the AMS Growth plan (checked 2026-08-24).
Confirm the Smart tier figure at checkout — the published page shows a promotional and a regular number side by side without stating when the promotion ends. Our SellerApp alternatives page covers the wider set.
6. Seller Labs — PPC plus review requests, priced on revenue
Seller Labs sells FeedbackGenius (review and feedback automation), AdGenius (PPC), ProfitGenius (data access), and a GeniusBundle the page says “saves up to 44%.” Pricing is set by a revenue-band selector rather than a fixed table, so no static figures are published; the page states plans are “Free for your first $30,000 in Amazon sales while using Seller Labs”, that AdGenius has “no Ad spend limit!”, and that every plan includes a 14-day free trial with no credit card (checked 2026-08-24).
The pricing axis is the point. Sellics also charged by your Amazon sales, not by your ad spend — so of everything on this list, Seller Labs’ bill behaves most like the one you used to pay.
Sellics alternatives compared
| Tool | Entry price | Replaces which Sellics module | Free tier or trial |
|---|---|---|---|
| Perpetua | $695/mo (to $10K ad spend) | PPC Management | None published |
| Helium 10 | $99/mo annual (Platinum) | Research, keywords, profit, ads | Limited free plan |
| Jungle Scout Catalyst | $29/mo (Starter) | Product Detector, Niche Analyzer | 7-day money back |
| Sellerboard | $19/mo (Standard) | Profit tracking, review requests | 1 month, no card |
| SellerApp | $0 (Freemium) | Research, then PPC from $99/mo | Free for life |
| Seller Labs | Free to first $30K in sales | PPC, review requests | 14-day trial, no card |
All figures from each vendor’s official pricing page, data checked 2026-08-24 except where a different date is stated.
Scorecard
Scores use the 8-dimension rubric applied across this site, based on published documentation and pricing rather than a controlled benchmark. Out of 5.
| Tool | Accuracy | Ease | Depth | Automation | Team Fit | Support | Pricing | Stage Fit |
|---|---|---|---|---|---|---|---|---|
| Perpetua | 4 | 4 | 5 | 5 | 4 | 4 | 2 | 2 |
| Helium 10 | 4 | 4 | 5 | 4 | 4 | 3 | 3 | 4 |
| Jungle Scout | 4 | 5 | 4 | 2 | 3 | 3 | 4 | 4 |
| Sellerboard | 4 | 4 | 3 | 3 | 3 | 3 | 5 | 5 |
| SellerApp | 3 | 3 | 3 | 3 | 3 | 3 | 5 | 4 |
| Seller Labs | 3 | 4 | 3 | 3 | 3 | 3 | 4 | 4 |
Where the scores come from. Accuracy: 4 for the tools whose estimates are widely cross-checked in this category, 3 where the published documentation gives less detail on data sourcing. Ease: Jungle Scout leads on a single research-shaped workflow; Perpetua and Helium 10 are broad enough to need a learning curve. Depth and Automation: Perpetua’s intraday optimization and Helium 10’s rules-based advertising run the most unattended work, while Jungle Scout Catalyst automates the least because ads management sits in Cobalt. Team Fit: 4 where multiple seats or a named team are published (Helium 10’s seat counts, Perpetua’s Client Success team), 3 elsewhere. Support: 4 only where human help is named on the plan. Pricing: rewards a published, predictable bill — Sellerboard and SellerApp top it, Perpetua sits last because both its floor and its percentage are hard to plan around. Stage Fit: follows entry price against the profile of a typical former Sellics customer, most of whom paid under $320/month.
How to choose
- “I used Sellics mainly for PPC.” Perpetua is the continuation, at $695/month. If that is out of range, Helium 10 Diamond at $279/month annually is the nearest thing with rules-based automation attached to a published price.
- “I used it for the profit dashboard.” Sellerboard, $19/month. Nothing else on this list gets close on cost for that single job, and our Amazon profit dashboard guide covers what the numbers should show.
- “I used it for product and niche research.” Jungle Scout Catalyst from $29/month, or SellerApp’s free tier if you want to test the workflow before paying.
- “I used Review Management.” None of the six replaces it as a like-for-like: Sellerboard’s follow-up quota and Seller Labs’ FeedbackGenius are the two closest. Our Amazon review management software roundup goes wider.
- “I want the smallest bill that covers most of it.” Sellerboard plus SellerApp Freemium costs $19/month and covers profit, review requests and basic research — the three things Perpetua’s published plans do not.
Before you switch
Three things do not travel with you.
Your keyword rank history. Sellics tracked keyword rankings over time, and that time series lives inside a platform that no longer exists under its own name. Whichever tool you pick, its rank chart starts on the day you connect it. Export whatever you can still reach before you cancel anything.
Your ad structure. Campaigns, ad groups and negatives applied at those levels live in Amazon, so they stay. Bid rules, dayparting schedules and harvesting logic built inside a platform do not export between vendors — budget a rebuild week, not a migration afternoon.
Your competitor research files. The Spy Tool is gone and has no successor on Perpetua’s published plans. For the visual half of that job, a Chrome extension such as ASINCrate batch-downloads a rival listing’s full set of images and videos so you can study how the top sellers present a product; it is a browser extension only, with no web app. The pricing and market-share half needs one of the research suites above. Our Amazon PPC and advertising hub tracks the wider category.
Frequently asked questions
Is Sellics still available in 2026? No. Sellics GmbH was acquired on 19 April 2022 and merged into Perpetua, and sellics.com, www.sellics.com and www.sellics.com/en/ all returned 301 redirects to Perpetua when checked on 2026-08-24. There is no Sellics plan to buy.
What replaced Sellics? Perpetua, officially. Ascential plc’s announcement of 19 April 2022 stated that “Sellics will be merged into challenger brand specialist Perpetua, within Ascential’s Digital Commerce business unit.” In practice Perpetua replaced the PPC half; research, competitor tracking and review management need separate tools.
What is the cheapest Sellics alternative? SellerApp’s Freemium plan at $0 with no credit card, and Seller Labs, which is free for your first $30,000 in Amazon sales. Among paid tools, Sellerboard at $19/month is the lowest published entry (all checked 2026-08-24).
Is Perpetua more expensive than Sellics was? Yes, at the entry point. The pricing table in our 2020 Sellics review topped out at $317/month for sellers above $1.2M in annual Amazon sales; Perpetua’s Essentials plan starts at $695/month for up to $10K in monthly ad spend (perpetua.io/pricing, checked 2026-08-24).
Which Sellics alternative handles review management? No single tool on this list matches it feature for feature. Sellerboard includes follow-up email and review-request quotas on every plan, from 150/month to 30,000/month, and Seller Labs sells FeedbackGenius for review and feedback automation (both checked 2026-08-24).
Disclosure: amzfinder accepts free product trials from tools we review, and two links on this page (Helium 10 and Seller Labs) are affiliate links that may earn us a commission at no extra cost to you. Perpetua, Jungle Scout, Sellerboard, SellerApp and ASINCrate are linked without affiliate tracking. We do not accept paid placement or sponsored reviews. Pricing was checked on 2026-08-24 against each vendor’s official page; confirm the current figure before you buy. Last updated: August 2026.
