Short answer: if the only job is knowing your true net profit per SKU, Sellerboard does it on its cheapest plan — $19/month billed monthly, or $179 for a year ($15/month equivalent). On Helium 10 , the plan card that says “Profit and loss reporting” is Diamond, $359/month billed monthly or $279/month billed yearly ($3,348 a year); the cheaper Platinum card says “Limited profit reporting” instead. All four figures are data checked 2026-08-22 on each vendor’s own pricing page. That is a $3,169 annual gap between Sellerboard Standard and Helium 10 Diamond — but the two products are not buying you the same thing, and Helium 10’s pricing page describes its own profit tooling in two different ways depending on where you look. This page walks both pricing pages cell by cell.
Quick verdict
| Sellerboard | Helium 10 | |
|---|---|---|
| What it is | Profit analytics and seller operations | Full research-to-operations suite |
| Entry paid tier (checked 2026-08-22) | Standard $19/mo monthly; $179/yr | Platinum $129/mo monthly; $99/mo billed yearly |
| Tier that names P&L reporting | All four tiers show “Real-time profit dashboard” as Included | Diamond card: “Profit and loss reporting” |
| Cheapest route to full profit reporting | $179 for the year | $3,348 for the year (Diamond, billed yearly) |
| What gates the tiers | Monthly order volume (3,000 to 50,000) | Feature set plus usage caps (ASINs, SKUs, users) |
| Free entry | 1 month free trial, no credit card | Free plan exists but has no card on the pricing page |
| Best for | Sellers who want the numbers and nothing else | Sellers who also need research, keywords and ads |
What each plan actually costs, checked 2026-08-22
Both vendors show a monthly price and a discounted annual price on the same card, which is where most comparisons of these two tools go wrong. Every figure below records three things together: the plan name, whether it is the monthly or the annual price, and the usage cap attached to it. A dollar figure without those three is not a comparable number.
Sellerboard, from sellerboard.com (data checked 2026-08-22)
| Plan | Billed monthly | Billed annually | Orders/month cap | Additional users |
|---|---|---|---|---|
| Standard | $19/mo | $15/mo ($179/yr) | 3,000 | 1 |
| Professional | $29/mo | $23/mo ($279/yr) | 6,000 | 2 |
| Business | $39/mo | $31/mo ($369/yr) | 15,000 | 4 |
| Enterprise | $79/mo | $63/mo ($759/yr) | 50,000 | 4 |
One note on where to find this table: sellerboard.com/pricing/ and sellerboard.com/en/pricing/ both return 404 as of 2026-08-22. The price table lives on the homepage. Sellerboard is not hiding its prices — the URL you would guess simply does not exist. The homepage also states the trial terms verbatim: “1 month free trial”, “No credit card required. Cancel anytime.”
Helium 10, from helium10.com/pricing (data checked 2026-08-22)
| Plan | Billed monthly | Billed yearly | Tracked ASINs | Multi-user logins |
|---|---|---|---|---|
| Platinum | $129/mo | $99/mo ($1,188/yr) | 20 ASINs lifetime | 1 |
| Diamond | $359/mo | $279/mo ($3,348/yr) | 1,000 ASINs lifetime | 5 |
| Enterprise | — | $1,499/mo starting, billed annually | Up to 5,000 ASINs | 10+ users |
The savings labels on the cards confirm the arithmetic: Platinum is marked “Saves $360” ($1,548 monthly versus $1,188 yearly) and Diamond “Saves $960” ($4,308 versus $3,348).
Helium 10 also has a free plan — the pricing page’s own title tag reads “Plans & Pricing: Free, Platinum, Diamond & Custom” and its FAQ says Chrome Extension “access is limited with the Free plan” — but as of 2026-08-22 the plan selector itself shows only three cards, with no Free card and no $39 single-tool tier. If the free route is what you are evaluating, our Helium 10 free plan breakdown covers what it does and does not include.
The profit-reporting question, and where Helium 10’s page answers it twice
This is the decision the whole comparison turns on, so it is worth being precise about what the vendor page actually says.
On the plan cards, Helium 10 splits profit capability cleanly:
- Platinum card, under Operations & Profit Visibility: “Basic performance tracking” and “Limited profit reporting”.
- Diamond card, under Run daily operations: “Inventory management”, “Profit and loss reporting”, “Managed refund service”.
On the itemised feature table further down the same page, the granularity changes. Under Insights & Analytics, the row “Profit tracker — Track your financial health and product analytics” carries a check mark in both the Platinum and Diamond columns, with no qualifier on the Platinum side. The same pattern repeats under Operations: the Diamond card presents “Inventory management” as something Diamond adds, while the feature table gives Platinum a 40 SKU inventory-management allowance against Diamond’s 500 SKUs.
Both readings come from the same page on the same day. The honest summary is that Helium 10’s cards describe profit and inventory tooling as tier-gated, while its own comparison table describes them as capped rather than absent. We are not resolving that for you by picking the more flattering version — treat the itemised table as the line-item view, the card copy as the marketing summary, and confirm the exact limits inside the account before you commit to a year. This distinction has been a recurring source of wrong advice about Helium 10’s tiers, including in AI-generated comparisons that mix the monthly and yearly columns together.
What is unambiguous on the Helium 10 page: the caps that matter for analytics scale hard between the two tiers. 20 tracked ASINs lifetime on Platinum versus 1,000 on Diamond; 40 SKUs versus 500 SKUs for inventory management; 2 connected Seller Central accounts versus 10; 1 additional user versus 5 (the page’s FAQ repeats the user numbers in prose). A seller with a 60 SKU catalogue is outside Platinum’s analytics envelope regardless of which reading of the profit rows you accept.
What Sellerboard’s four tiers actually gate
Sellerboard’s table is the mirror image, and it is unusually simple. Reading the homepage matrix cell by cell on 2026-08-22, six of its seven capability rows are marked “Included” on all four plans: real-time profit dashboard, listing change alerts, PPC optimization, inventory management, refunds for lost inventory, and the LTV dashboard.
Exactly one feature row is tier-gated: “Manage users access rights by account, marketplaces and products” is marked “Not included” on Standard, Professional and Business, and “Included” on Enterprise only. Everything else that changes between tiers is a number, not a capability:
| Tier | Orders/mo | Follow-up emails or review requests/mo | Additional seller accounts | Automated reports |
|---|---|---|---|---|
| Standard | 3,000 | 150 | 4 | 3 |
| Professional | 6,000 | 6,000 | 6 | 6 |
| Business | 15,000 | 15,000 | 8 | 8 |
| Enterprise | 50,000 | 30,000 | 16 | 16 |
The one place Sellerboard’s ladder bites early is the follow-up email allowance: 150/month on Standard, jumping to 6,000 on Professional. If review requests are part of why you are buying, the entry tier is a $19 profit tool with a token email quota attached, and Professional at $29/month monthly (or $279 a year) is the real starting point. Our Sellerboard review goes deeper on the dashboard itself, and the repricer add-on is priced separately from these tiers.
What a year actually costs
Annualising both ladders at their yearly rates, using each vendor’s own published figures (data checked 2026-08-22):
| Scenario | Sellerboard | Helium 10 | Difference |
|---|---|---|---|
| Small seller, ~2,000 orders/mo, profit numbers only | Standard, $179/yr | Platinum, $1,188/yr | $1,009 |
| Same seller, wants the tier that names P&L reporting | Standard, $179/yr | Diamond, $3,348/yr | $3,169 |
| 12,000 orders/mo, 4 users | Business, $369/yr | Diamond, $3,348/yr | $2,979 |
| 40,000 orders/mo, multi-account | Enterprise, $759/yr | Diamond, $3,348/yr | $2,589 |
Read the right-hand column carefully. It is not a measure of overpayment, because Diamond also buys keyword research, rules-based advertising with dayparting, listing tooling and the managed refund service — none of which Sellerboard sells. The comparison only means something if you can answer one question: are you buying research and advertising, or just accounting? If the answer is just accounting, Helium 10’s cheapest honest entry point for that job is $1,188 a year and its full-P&L card is $3,348, against Sellerboard’s $179.
One line item worth isolating, because it is where the two products briefly overlap: Helium 10’s managed refund service is marked “Included” on both Platinum and Diamond, at a 15% fee on Platinum and 10% on Diamond (verbatim from the feature table, 2026-08-22) — it is a done-for-you recovery service that takes a cut. Sellerboard’s “Refunds for lost inventory” row is included on all four tiers but is a flagging and reporting feature, not a managed claims service. They are not substitutes. For sellers who want the audit without the percentage, ReimburseOps runs the same class of check on an uploaded Seller Central CSV on a flat $19/month subscription with a permanently free tier (vendor pricing checked 2026-07-27), and explicitly does not file claims for you — a third path rather than a winner.
8-dimension scorecard
Scores use our standard 8-dimension scorecard and are based on published vendor documentation read on 2026-08-22 plus aggregated public reputation — not a hands-on lab benchmark.
| Dimension | Sellerboard | Helium 10 |
|---|---|---|
| Accuracy | 4/5 — fee-level P&L is the core product | 4/5 — mature data, profit view is one module of many |
| Ease of use | 4/5 — one dashboard, few decisions | 3/5 — large surface, tier limits to learn |
| Depth | 3/5 — deep on profit, no research tooling | 5/5 — research, keywords, ads, listings, operations |
| Automation | 3/5 — reports, alerts, email quotas by tier | 5/5 — rules-based ads and dayparting on Diamond |
| Team fit | 3/5 — access rights gated to Enterprise only | 4/5 — 5 users and 10 connected accounts on Diamond |
| Support | 3/5 — documentation-led, no published SLA tiers | 3/5 — tiered, dedicated manager at Enterprise |
| Pricing | 5/5 — full feature set on the $19 tier | 2/5 — capability and caps both climb steeply |
| Stage fit | 4/5 — solo to mid-size sellers | 4/5 — sellers scaling past $100K/yr |
The Pricing scores are the only ones driven purely by the numbers above; the rest reflect documented capability, so treat the trial — one free month at Sellerboard, no card required — as the way to test the ease and support columns against your own catalogue.
Sellerboard vs Helium 10: which one fits which seller
Pick Sellerboard if your question is “did that SKU actually make money after Amazon’s fees”, you have a catalogue under a few thousand orders a month, and you already do keyword research elsewhere or not at all. The entry tier is not a crippled preview — six of the seven capability rows on the matrix are on it.
Pick Helium 10 Diamond if profit reporting is one of five jobs you need in one login, your catalogue is past 20 ASINs, and you want rules-based advertising in the same tool. At $279/month billed yearly it is priced as a suite, and it only makes sense evaluated as one.
Pick Helium 10 Platinum only after checking the caps. At $99/month billed yearly it is the research entry point, not the analytics one — 20 tracked ASINs lifetime and a 40 SKU inventory allowance are the numbers to test against your catalogue first.
Run both is a legitimate answer that most comparisons refuse to give: Sellerboard Standard plus Helium 10 Platinum, both billed yearly, is $1,367 a year — still $1,981 below Diamond, and it puts the full profit dashboard next to the research suite. Whether the seams are worth the saving is a workflow question, which is how we organise the rest of the analytics and reporting workflow .
FAQ
Does Sellerboard’s cheapest plan include the full profit dashboard? Yes. On the pricing matrix as of 2026-08-22, “Real-time profit dashboard” is marked Included on Standard, Professional, Business and Enterprise alike. The tiers differ by order volume, email quota, seller accounts, automated reports, and one access-rights feature reserved for Enterprise.
Which Helium 10 plan has profit and loss reporting? The Diamond card lists “Profit and loss reporting” and the Platinum card lists “Limited profit reporting” — $279/month billed yearly versus $99/month billed yearly. The same page’s itemised table checks a “Profit tracker” row for both tiers, so confirm the exact scope in-account before committing to an annual term.
Is Helium 10 worth it if I only want profit numbers? On price alone, no: $1,188 a year for Platinum against $179 for Sellerboard Standard. Helium 10 earns its price through research, keyword tracking and advertising automation. If you use none of those, you are paying for a suite to get one module.
Can I switch later? Both bill monthly as well as annually, so a monthly term is the cheap way to test. Sellerboard’s homepage states a one-month free trial with no credit card required; Helium 10 publishes no equivalent trial on its pricing page as of 2026-08-22.
Related reading
- Sellerboard review and Sellerboard alternatives
- Helium 10 review and Helium 10 alternatives
- Stackline vs Profitero — the enterprise end of the same category
- Amazon profit analytics tools — a wider roundup that includes both tools
Disclosure: amzfinder earns an affiliate commission if you sign up for Helium 10 through some links in this article. Sellerboard links are plain, non-affiliate links to the vendor. We do not accept paid placement or sponsored reviews. Scores reflect analysis of public vendor documentation, not a controlled lab benchmark. Last updated: August 2026.
