Sell Your Amazon Seller Account: Broker Fees and Minimums (2026)

If you want to sell your Amazon seller account and you are trying to work out what the middleman takes, here is the direct answer as of 2026-08-21: of the five best-known brokers and marketplaces for Amazon businesses, only two publish a rate at all. Empire Flippers publishes a blended ladder that starts at a $10,000 minimum commission and runs 15% / 8% / 2.5% across three tiers. Flippa publishes an up-front listing fee (from $29) plus a success fee of 10% that steps down to 5% as the asking price rises. Quiet Light, Website Closers and FE International all describe themselves as success-based with no up-front fee, but none of the three publishes a percentage anywhere on its public site — you get the number in the engagement agreement.

Every figure below was read off the broker’s own page on the date given. Where a page does not state a number, this article says so rather than repeating the ranges that circulate in third-party comparison posts.

What it costs to sell your Amazon seller account, at a glance

Two things fall out of that table immediately. First, the spread between the two published rates is large: on a $900,000 sale price Empire Flippers’ ladder works out to 13.4% while Flippa’s success fee for that band is 9%. Second, three of the five give you nothing to compare until you are already in a conversation — which is worth knowing before you assume a published-looking “10–12%” you found in a listicle applies to your deal.

Empire Flippers: the only fully published commission ladder

Empire Flippers is the only firm in this group that puts its whole fee schedule on a public page. The Sell page describes the structure as blended — “the commission rates are stacked on one another based on the value of the business” — and breaks it into four steps (read 2026-08-21):

• $0 to $66,666.66 — commission will be $10,000
• Between $66,666.66 to $700,000 — commission will be a flat 15% on the sale price
• $700,000 to $5M — 8% on the amount above $700,000 and below $5,000,000
• Above $5 million — 2.5% on the amount above $5,000,000

The official wording for the middle step — “a flat 15% on the sale price” — is ambiguous on its own; read literally it could mean 15% of the entire sale price rather than 15% of the portion within that band. This article uses the marginal reading, consistent with the “on the amount above $700,000” phrasing the page uses for the two bands on either side of it, and the $900,000 worked example later in this article follows the same logic.

One detail the page does not spell out but the arithmetic does: 15% of $66,666.66 is exactly $10,000. So the bottom step is not a separate rate, it is a floor. Sell a small Amazon business for $40,000 and the commission is still $10,000 — an effective 25%. That floor is the single most important number on the page for anyone at the small end.

The same page publishes two other numbers that matter as much as the rate. The listing price formula is stated as "[6-12 Months’ Average Net Profit] x (20 to 60+) = Listing Price" — a monthly multiple, so a business earning $12,000/month net at a 35x multiple lists around $420,000. And the exclusivity ask is short: “we only ask for a 2 month exclusivity when listing your business with us.”

Because the fee is a percentage of sale price and the sale price is a multiple of net profit, the profit figure you hand over does double duty. If your monthly net is soft because your cost of goods, PPC and reimbursement numbers live in three different spreadsheets, that shows up twice — once in the valuation and once in what you pay. Getting to one trustworthy monthly net number first is the highest-leverage thing you can do before any of this, and it is the same job covered in our Amazon profit dashboard guide .

Flippa: a listing fee up front, then a success fee that steps down

Flippa is a marketplace rather than a brokerage, and it charges on both ends. Its pricing page has a slider: you pick an asking-price band and it shows you the packages and the success fee for that band. Read off that page band by band on 2026-08-21:

Flippa’s own FAQ compresses this to one line: “The Entry Level Package starts at $29 and success fees start from 5%.” That is accurate but reads optimistically — 5% is the rate at a $50M asking price. At any figure a typical private-label Amazon seller would list at, the rate is 10% or 9%.

Note that the band is selected by asking price, not by the price you eventually close at. If you list at $520,000 for the 9% band and settle at $450,000, it is worth confirming in writing which number the success fee is calculated on before you sign the package.

The other structural difference: below $100K you are buying visibility on a self-service marketplace. From $100K up, the packages are described as a brokerage term with a single up-front fee, so you are paying something before anyone has sold anything — the opposite of the retainer-free model the three advisory firms below advertise.

Quiet Light, Website Closers and FE International: success-based, rate on request

These three are the ones third-party comparison posts most often assign a confident-looking percentage to. Their own pages do not.

Quiet Light. The Sell page , the FAQ and the site’s own “fees” tag archive were all read in a rendered browser on 2026-08-21, and none of them states a commission rate. The pages are candid about other numbers — the FAQ says “less than 10% of potential sellers who contact Quiet Light Brokerage become clients because we have strict controls on who we choose to represent” — but the fee itself is not among them; the Sell page does not disclose a discount rate or a sell-through percentage either. A figure of 10% on the first $1,000,000 and 8.5% above it circulates widely in third-party roundups; it could not be located on any Quiet Light page on that date, so treat it as unverified and ask for the schedule directly.

Website Closers. The FAQ states: “We operate on a 100% success-based model, meaning we only get paid when your deal closes. No upfront fees or retainers – our fees are competitive and tailored to your deal size and structure.” Its home page goes further and names the structures without naming the rate: “Fees can be flat fee, reverse Lehman, Straight Lehman and other variations depending on deal size and the needs of the client.” That is a meaningful disclosure even without a percentage — a Lehman formula is a sliding scale (classically 5% of the first million, 4% of the second, and so on), while a reverse Lehman rises with deal size instead of falling. Which one you are quoted changes your total materially, so it is the first question to ask.

FE International. No rate appears on its Sell a Business page or FAQ . Its own guide to selling states: “We do not charge any upfront listing fees and only get paid when the deal completes.” The site describes a Representation Agreement that “outlines our role, fee and exclusivity period” — that document, not the website, is where the number lives.

None of this makes the three more expensive than the two that publish. It makes them uncomparable until you ask, which is a different problem, and one you solve with a short list of written questions rather than by trusting a comparison table someone assembled from other comparison tables.

Minimums: who will take an Amazon business at all

Only Empire Flippers publishes a hard threshold: “An online business that makes $1,500 per month or more in net profit over a 12-month average”, plus “a SOLID track record of at least 12 months of revenue/earnings”. For an Amazon business specifically it also requires no history of penalisations, deleted accounts or short-term earnings manipulation, and reserves the right to reject a business it does not have a buyer pool for.

Flippa publishes no minimum — its lowest band is a sub-$10K asking price, so effectively anything can be listed.

Quiet Light, Website Closers and FE International publish no minimum either, though both Website Closers’ and FE International’s valuation intake forms start their bands at “Under $1,000,000” in annual sales and “Under $25,000” in annual profit, which tells you what shape of business the form was built for rather than what they will accept.

The practical read: at under roughly $1,500/month in net profit, a marketplace listing is your realistic route. Between there and mid-six figures, the published ladders are your only comparable data. Above that, everybody will talk to you and the rate becomes negotiable.

What a $900,000 exit costs at the two published rates

Working the two published schedules on a $900,000 sale price (arithmetic ours, rates theirs, both checked 2026-08-21):

A $39,000 gap on the same sale price. That is not an argument for the cheaper option — a brokered process with a vetted buyer pool, a prepared information pack and negotiation support can easily be worth more than $39,000 in final price and in deal certainty. It is an argument for knowing the number before you decide, and for asking the three firms that do not publish where they land against these two.

The clauses that move your net more than the headline rate

Fee percentage is the number everyone compares. In practice these four move the outcome more:

• What the fee is calculated on. Sale price, enterprise value, or total consideration including an earnout you have not been paid yet? If an earnout is in the fee base, you can owe commission on money that never arrives.
• Exclusivity length and tail period. Empire Flippers publishes two months. Advisory agreements often run six to twelve, with a tail clause that keeps the fee alive for a year or more if you later sell to a buyer they introduced. The tail is normal; its length is negotiable.
• Minimum fee. Empire Flippers’ $10,000 floor is stated publicly. Advisory firms frequently carry one too, and it is rarely on the website.
• What comes out before the fee. Inventory at cost, cash held by Amazon, and any reserve for reimbursements or tax exposure are usually settled separately from the headline price — and how they are treated determines what you actually bank.

Two of those depend on numbers a buyer will re-derive during diligence. Clean, reconciled books shorten that process and stop a buyer discounting for uncertainty: if your Amazon settlements are not already reconciled into your accounting, tools built for that job are covered in our Link My Books review , and the profit-tracking side in our Sellerboard review . Account health is diligence-relevant too — a suspension in the record is exactly the “evidence of active manipulation” Empire Flippers screens for, and our suspension and appeal guide covers what stays on the file.

What actually changes hands

Worth being precise about the phrase itself: in almost every one of these transactions what is sold is the business — the brand, ASINs, trademark, supplier relationships, inventory and often the operating entity — not a Seller Central login handed over as-is. Deals are commonly structured as an asset purchase or an entity purchase, and the treatment of the seller account is negotiated as part of that. It matters here because the broker’s fee is calculated on the value of the whole package, not on any one component, and because the diligence you are being asked to survive is diligence on a business, not on an account.

FAQ

Do any Amazon business brokers charge an up-front fee?

Flippa does, on both sides of its range: a listing package from $29 at the small end, and a single up-front fee of $799 to $1,499 for a six-month brokerage term at asking prices of $100,000 and above (flippa.com/pricing, checked 2026-08-21). Website Closers and FE International both state on their own pages that they charge no up-front fees or retainers. Empire Flippers’ Sell page does not mention any up-front fee.

What is the cheapest way to sell a small Amazon business?

On published rates, a Flippa self-service listing: $29 to $199 for the package plus a 10% success fee. Empire Flippers’ $10,000 minimum commission makes it expensive in percentage terms below about $67,000 in sale price, which is the trade-off for its vetting and buyer pool.

Why do comparison articles quote percentages the brokers do not publish?

Because sellers report their own terms, and because rates get copied between roundups until they look like official policy. Quiet Light, Website Closers and FE International published no percentage on their public pages as of 2026-08-21, so any specific figure attributed to them is second-hand until you see the engagement agreement.

What net profit do I need before a broker will list my Amazon business?

Empire Flippers is the only one of the five publishing a threshold: $1,500 per month in net profit on a 12-month average, with at least 12 months of trading history. The others publish none, but their intake forms and typical deal sizes suggest the advisory firms are built for businesses well above that.

amzfinder is an independent research site. It has no affiliate, referral or commercial relationship with any broker or marketplace named in this article, and none of the links above are affiliate links. All fees and minimums were read directly from the companies’ own pages on 2026-08-21; fee schedules change, so verify against the current page and your engagement agreement before signing. Last updated: August 2026