Short answer: Link My Books turns each Amazon, eBay, Etsy, Shopify, Walmart, TikTok Shop, WooCommerce or Square payout into a single summary journal entry in Xero or QuickBooks Online, split into sales, refunds, fees and taxes. Pricing is a grid of monthly order volume × number of sales channels, not named packages: for one channel it runs from £15/$20 per month at up to 15 orders to £180/$239 at 20,001–25,000 orders, with a 14-day free trial, no card required (linkmybooks.com/pricing, checked 2026-07-27). At like-for-like Amazon volumes it undercuts A2X at every tier we compared. Check two things before committing: the July 2026 price increase that already hit existing customers, and the fact that plans upgrade automatically but never downgrade automatically.
This Link My Books review covers what the app posts to your ledger, verified pricing across the full grid, how the VAT features are described by the vendor, what reviewers complain about, and where it lands against A2X — which our A2X review covers on its own terms, with A2X alternatives sorting the wider field by job.
What Link My Books Actually Does
Link My Books sits between your sales channels and your accounting software. It does not replace Xero or QuickBooks — it feeds them. Per linkmybooks.com/payout-reconciliation (checked 2026-07-27), the flow is four steps:
- Connect channels and accounting software. It imports “the last 90 days worth of payout reports,” and the page is explicit that “nothing is posted to your accounting software until you’re ready.”
- Complete the guided setup wizard, which asks questions about the business to map tax treatment.
- Each payout becomes one summary entry — in the vendor’s words, “a clean summary entry breaking down all the sales, refunds, fees and taxes,” posted individually or in bulk via AutoPost.
- Reconcile against the bank deposit. The entry is built to match the deposit exactly, making bank reconciliation a match-and-click rather than a rebuild.
The thesis is worth stating plainly: a payout is not revenue. A £4,200 Amazon deposit is gross sales minus refunds, minus referral and FBA fees, minus advertising, plus or minus reserve movements, with VAT sitting inside several of those lines. Booking it as one sales line misstates revenue and VAT, and makes cost of goods sold impossible to attribute — see our guide to cost of goods sold for FBA sellers for the accounting side of that problem.
Channels and accounting platforms
Supported sales channels, per linkmybooks.com (checked 2026-07-27): Amazon, eBay, Etsy, Shopify, Walmart, TikTok Shop, WooCommerce and Square. The pricing page adds limits the marketing grid omits: Walmart is US only, TikTok Shop is UK and US only, and Shopify covers Shopify Payments “plus all other payment gateways like PayPal, Klarna, Clearpay.”
Accounting platforms: Xero and QuickBooks Online only — Xero across “all Xero regions and all plans except Cashbook,” QuickBooks as “QuickBooks Online plans only,” which rules out QuickBooks Desktop. If your books live in Sage, NetSuite, FreeAgent or a desktop ledger, Link My Books is not a candidate.
The rest of the feature table (checked 2026-07-27): auto-post settlements, VAT reporting with HMRC VAT files attached to each entry, COGS tracking, mixed VAT-rate product groups, the guided tax wizard, financial analytics, P&L by channel, industry benchmarking, and a VAT audit view. Additional users are unlimited and the FAQ confirms your accountant can be added free — a real cost difference against tools that meter seats.
Link My Books Pricing (Checked 2026-07-27)
There are no named tiers. Pricing is a grid of monthly orders across all channels × connected sales channels, and the public calculator exposes 70 combinations. Figures below are read from the pricing page’s own data on 2026-07-27, in GBP (the site’s base currency) with the vendor’s published USD equivalents — the USD numbers are the vendor’s own quotes, not a conversion.
| Orders per month | 1 channel | 2 channels | 5 channels | 10 channels |
|---|---|---|---|---|
| 0–15 | £15 / $20 | £20 / $27 | £29 / $39 | £34 / $45 |
| 101–200 | £18 / $24 | £24 / $32 | £32 / $43 | £60 / $80 |
| 501–1,000 | £35 / $47 | £41 / $55 | £51 / $68 | £78 / $104 |
| 2,501–5,000 | £51 / $68 | £58 / $77 | £68 / $90 | £95 / $126 |
| 7,501–10,000 | £84 / $112 | £93 / $124 | £103 / $137 | £131 / $174 |
| 15,001–20,000 | £149 / $198 | £160 / $213 | £172 / $229 | £200 / $266 |
| 20,001–25,000 | £180 / $239 | £193 / $257 | £206 / $274 | £233 / $310 |
The grid continues to 500,001–750,000 orders across 10 channels at £1,034 / $1,375 per month. All figures are per month and, in the vendor’s stated Pricing Terms, “exclude any applicable VAT.”
Four structural details decide what you actually pay:
- A “channel” is a store or a merchant ID, not a marketplace. One Amazon Merchant ID is one channel, with “no limit to the number of marketplaces connected via each Merchant ID” — so all of Amazon Europe is a single channel, while Europe plus North America is two separate merchant tokens.
- Order count is a rolling average, and only moves one way automatically. The FAQ states it starts at a 3-month average and grows to a 12-month window; exceed your plan and “we’ll notify you by email and upgrade you automatically 7 days later.” There is no matching automatic downgrade.
- History is metered. The trial imports 90 days; paid plans reach “up to 24 months, depending on your plan,” and anything beyond that is a one-off purchase quoted by support.
- Prices went up on 1 July 2026, including for existing customers. The help centre article states the change applies “from 1st July 2026,” hitting monthly customers on “your first invoice on or after 1st July 2026” and annual customers at renewal, with percentage-based lifetime discounts preserved. Its worked example shows a Starter 200 base rate going from £29/month to £36/month (help.linkmybooks.com , checked 2026-07-27). That legacy plan name and figure do not line up with the £18/month the calculator now quotes for one channel at 101–200 orders — legacy packages and the current grid are not directly comparable, so as an existing customer the number that matters is on your invoice.
What It Does With VAT and Tax — and What It Explicitly Doesn’t
Claimed on the vendor’s own pages (checked 2026-07-27): built-in support for VAT, GST and sales tax; VAT product grouping that “ensures the correct tax rates are applied to products by grouping them into standard, reduced and zero rated product groups,” auto-detected on Amazon and Shopify and manually assigned elsewhere; HMRC VAT files attached to each posted entry; a VAT audit overview across channels; and a guided wizard the FAQ says handles multiple EU VAT registrations and PAN-EU setups.
Stated by the vendor as out of scope: tax advice. The FAQ says it directly — “we can’t give any type of tax or accounting advice, we can help you or your accountant set up Link My Books exactly as you want.” Every plan includes a bookable onboarding call within that limit.
The practical reading: this is a mapping and posting tool, not a determination engine. It applies the treatment you and your accountant configure, consistently, at volume. Whether that treatment is right for your registrations, stock locations and marketplace-facilitator position is a question for a tax professional. For background see our Amazon FBA sales tax guide ; for the advisory layer, SimplyVAT alternatives and TaxJar alternatives cover providers that do give advice.
What Reviewers Complain About
We pulled Link My Books entries from our review corpus, sourced from Capterra’s listing . Four critical entries is a small sample, and they are retrieval summaries rather than verbatim quotes, so we describe them rather than quote them.
- Cost feels heavy at low transaction volumes. One reviewer calls the pricing flexible but notes that with fewer transactions to account for, every small extra adds up. At 15 orders a month, £15/$20 is a meaningful fixed cost against a very small book.
- Downgrades are manual. A reviewer points out that if sales fall to a lower-tier level, the subscription does not reduce itself — you have to switch it. This one is corroborated by the vendor’s own FAQ. On seasonal volume it is a calendar reminder rather than a surprise.
- Client removal requires support. An accountant-side reviewer notes that a client who leaves or was set up incorrectly cannot be removed without contacting support — relevant mostly to practices running many client accounts.
- eBay sync lag. One reviewer reports a slight delay syncing eBay data into Link My Books.
Absent from this set: the billing-dispute and refund-refusal pattern that dominates critical reviews of several Amazon suites. These complaints are about pricing mechanics and edge-case admin, not disputed charges.
On the positive ratings: the vendor’s site displays 5/5 on “510+ reviews” for the Xero App Store and 5/5 on “120+ reviews” for QuickBooks, plus a Capterra figure its own pages give inconsistently — 4.9/5 on the homepage, 5/5 on the pricing page. Our independent fetch of the Xero listing timed out on 2026-07-27, so treat all of these as vendor-reported until you check the app stores yourself.
Link My Books Across Our Eight Dimensions
We score every tool on Accuracy, Ease, Depth, Automation, Team Fit, Support, Pricing and Stage Fit (see our scoring methodology ). We are not putting numbers on Link My Books yet. That rubric earns its scores from hands-on testing — benchmark runs, timed setup tasks, support tickets we file ourselves — and this assessment is built from the vendor’s documented capabilities and pricing checked 2026-07-27 plus the reviews above, not a controlled hands-on benchmark. What follows is a dimension-by-dimension read with the evidence behind each one stated, so you can weigh it yourself; numeric scores follow once we have run the tool.
- Accuracy — Unverified by us; the architecture is self-checking. If a summary entry does not clear against the bank deposit, something is mis-mapped and you see it immediately. We have not benchmarked its tax mapping against a real multi-registration book.
- Ease — Strength. A guided wizard, a claimed 15-minute setup, and a 90-day import that posts nothing until you approve it.
- Depth — Narrow and deliberate. Payout reconciliation, COGS, VAT grouping, P&L by channel. No inventory, repricing, PPC or product research — it sits alongside your analytics and reporting stack rather than replacing it.
- Automation — Strong within scope. AutoPost runs unattended once mapping is set; the tax wizard is one-time setup.
- Team Fit — Best-in-class for accountants. Unlimited free users, a partner dashboard, client onboarding, and billing you can bundle or pass to clients. The counterweight is the reviewer report that removing a client requires support.
- Support — Positioned as a differentiator, unverified. The vendor describes its team as ex-sellers, accountants and bookkeepers, with a free onboarding call on every plan; no support complaints appeared in our small critical sample.
- Pricing — Transparent, with one asymmetry. A public 70-cell grid is more disclosure than this category usually offers. The asymmetry: automatic upgrades against manual downgrades, on top of a July 2026 increase that applied to existing customers.
- Stage Fit — From first sale upward, with a floor. £15/$20 is a real entry point, but at 15 orders a month a spreadsheet is still defensible. The curve turns sharply positive with mixed VAT rates, a second marketplace region, or an accountant billing hourly to unpick payouts.
Link My Books vs A2X
A2X is the incumbent in this category and the tool Link My Books is most often cross-shopped against, so here is the like-for-like on Amazon, both checked 2026-07-27. A2X figures are from a2xaccounting.com/amazon/pricing; Link My Books figures are one-channel USD quotes from its calculator.
| Monthly Amazon orders | Link My Books (1 channel) | A2X Amazon plan |
|---|---|---|
| Up to 200 | $24 | Mini — $29 |
| Up to 1,000 | $47 | Starter — $59 |
| Up to 5,000 | $68 | Standard — $79 |
| Up to 10,000 | $112 | Standard 10k — $159 |
| Up to 20,000 | $198 | Premium 20k — $289 |
Link My Books is cheaper at every band we compared, and the gap widens with volume. Three differences matter more than price:
- A2X supports more accounting platforms — QuickBooks Online, Xero, Sage and NetSuite (a2xaccounting.com, checked 2026-07-27) against Link My Books’ Xero and QuickBooks Online. If you are on Sage or NetSuite, the comparison ends there.
- The unit of scale differs. A2X’s Amazon plans include 1 merchant ID up to Standard 10k, 5 at Premium and 10 at Premium 100k. Link My Books prices channels on a separate axis, so a two-region seller adds a channel instead of jumping a tier band.
- COGS gating differs. A2X’s own plan table excludes COGS from the $29 Mini plan and includes it from Starter up. Link My Books lists COGS tracking as a product feature without a per-tier column, so confirm it on your plan during the trial rather than assuming.
A2X also carries longer tenure and the awards to match — “Xero Small Business App of the Year 2025” and a claimed “over 13,000 ecommerce businesses,” against the “over 8,000 businesses and accountants in the UK, US and Australia” Link My Books states on its own site (both checked 2026-07-27). Link My Books publishes a case study on the bookkeeping firm EcomBalance migrating off A2X (checked 2026-07-27); that is vendor marketing on the winning side, not independent evidence.
For the full field, including options for sellers on Sage, NetSuite or a desktop ledger, see A2X alternatives . If your real question is profit visibility rather than ledger accuracy, Sellerboard alternatives covers that job. And if TikTok Shop is one of the channels you would connect, TokLedger maintains an independent comparison of TikTok Shop finance and accounting apps plus a free fee calculator.
Where Link My Books Fits — and Where It Doesn’t
A reasonable fit if you keep your books in Xero or QuickBooks Online, sell on the supported channels, carry mixed VAT rates or multiple EU registrations, want your accountant in the same system at no seat cost, or run a practice with several ecommerce clients.
It will not work if your ledger is Sage, NetSuite, FreeAgent or QuickBooks Desktop; your channels fall outside the eight (including Walmart outside the US or TikTok Shop outside UK/US); you want tax determination rather than mapping and posting; or your volume is seasonal enough that a plan which upgrades itself but never downgrades itself costs you money in the slow half of the year.
Buying It: Four Practical Moves
- Run the 14-day trial on real payouts, not a demo account. It imports 90 days of history and posts nothing until you approve, so it is safe against a live ledger.
- Test one entry against one bank deposit before you subscribe. Posted, reconciled to the penny — that single test answers the only question that matters.
- Count your channels before you price it. Amazon Europe is one channel; Europe plus North America is two. Getting this wrong shifts the quote by a full column.
- Diary a plan review each quarter. The upgrade is automatic after a 7-day email notice; the downgrade is not.
The Bottom Line
Link My Books is the price-competitive, narrow-scope choice in Amazon-to-Xero/QuickBooks reconciliation, and the narrowness is the point. It does one job — turning payouts into ledger entries that reconcile — with a transparent pricing grid, unlimited free seats for your accountant, and a trial that stages entries without posting them.
Two facts to carry into the decision, both checked 2026-07-27: prices rose on 1 July 2026 for existing customers as well as new ones, and plans move up automatically while leaving the move down to you. Neither is hidden, neither is disqualifying, and together they are the difference between the price you calculate today and the price you pay in month nine. Against A2X it wins on cost at every Amazon volume we compared and loses on accounting-platform coverage — which matters more is decided by what your books already run on.
Frequently Asked Questions
How much does Link My Books cost? It is priced on a grid of monthly orders × sales channels, not named plans. For one channel: £15/$20 up to 15 orders, £18/$24 at 101–200, £35/$47 at 501–1,000, £84/$112 at 7,501–10,000, £180/$239 at 20,001–25,000 — per month, excluding applicable VAT (linkmybooks.com/pricing, checked 2026-07-27).
Does Link My Books work with QuickBooks Desktop? No. Its pricing page states “QuickBooks Online plans only,” plus Xero across all regions and plans except Cashbook (checked 2026-07-27).
Does Link My Books handle VAT? It handles VAT mapping and posting: product grouping into standard, reduced and zero-rated groups, HMRC VAT files attached to each posted entry, a VAT audit view, and a wizard its FAQ says supports multiple EU registrations and PAN-EU. It does not give tax advice — the vendor states it cannot provide “any type of tax or accounting advice” (checked 2026-07-27), so treatment decisions belong with your accountant.
Is Link My Books cheaper than A2X? At every Amazon volume band we compared on 2026-07-27, yes: $24 vs $29 at 200 orders, $47 vs $59 at 1,000, $68 vs $79 at 5,000, $112 vs $159 at 10,000. A2X supports Sage and NetSuite as well as Xero and QuickBooks Online; Link My Books does not.
What counts as a sales channel? One Amazon Merchant ID, eBay store, Etsy store, Shopify store, Walmart account, TikTok Shop, WooCommerce site or Square account. Marketplaces per Merchant ID are unlimited, so all of Amazon Europe counts as one channel (checked 2026-07-27).
Disclosure: This article contains affiliate links. If you buy through them, amzfinder may earn a commission at no extra cost to you. Links to A2X are standard, non-affiliate links; amzfinder earns nothing from A2X. Our scorecards and recommendations stay independent of any vendor. Pricing, features and terms checked 2026-07-27; this assessment is based on vendor documentation and public user reviews, not a controlled hands-on benchmark, and nothing here is tax or accounting advice. Last updated: July 2026.
