Yes, the Helium 10 free plan still exists. On 2026-08-19 the official pricing page sells three paid plans — Platinum, Diamond and Enterprise — and does not show a free plan card, but the same page’s FAQ still says “Access is limited with the Free plan,” its page title still reads “Plans & Pricing: Free, Platinum, Diamond & Custom,” and the free sign-up flow at members.helium10.com/user/signup is live. The free tier is real; it has simply been pushed off the pricing table, which is why AI answers about it contradict each other.
What the free plan gives you is a fixed, mostly one-time allowance rather than a monthly one: 5 Black Box searches, 10 Xray uses, 2 Listing Analyzer runs, and Cerebro twice a day capped at 20 tracked keywords. That is enough to look at one product idea properly and nothing like enough to run a business. This page lists every published limit with its source, then says which of three real jobs the free plan finishes.
Does Helium 10 still have a free plan in 2026?
The confusion is genuine, and it comes from Helium 10’s own pages disagreeing with each other.
Read cell by cell on 2026-08-19, helium10.com/pricing shows a plan selector with exactly three columns — Platinum, Diamond, Enterprise — and the expanded 49-row feature comparison grid underneath carries the same three columns. There is no Free column anywhere in that grid. If you only look at the pricing table, you would reasonably conclude the free plan is gone.
Three things on Helium 10’s own properties say otherwise, all checked 2026-08-19:
- The pricing page’s HTML title is still
Plans & Pricing: Free, Platinum, Diamond & Custom | Helium 10. - The pricing page FAQ, answering whether Chrome Extension access is included, states verbatim: “Access is limited with the Free plan, but the Platinum plan and above plans include full access to the Chrome Extension for both Amazon, TikTok Shop, and Walmart marketplaces.”
- Helium 10’s own plan-explainer post, Pricing & Membership Plan Options (last modified 2026-04-09 per its structured data), still carries a “Free Plan” section with an itemised allowance list.
So the accurate statement is narrower than either “Helium 10 has a free plan” or “Helium 10 killed its free plan”: Helium 10 still offers a free account, but no longer markets it as a plan on the pricing page. You reach it by signing up rather than by choosing it from a table.
One caveat you should carry into everything below. The per-tool free limits are published only in that blog post, and that post is four months older than the pricing page. It also still lists a “Starter (starting at $49/month)” plan that the live pricing page does not sell at all. Where the two disagree, the pricing page is the page Helium 10 actually bills from.
What the Helium 10 free plan includes, tool by tool
Every figure in this table is quoted from Helium 10’s own plan-explainer post, which is the only official page that itemises the free allowance (source page last modified 2026-04-09; read 2026-08-19). The Cerebro line comes from that post’s introductory sentence rather than its list.
| Tool | What it does | Free plan allowance |
|---|---|---|
| Cerebro | Reverse-ASIN keyword lookup | 2 uses per day, up to 20 keywords tracked |
| Black Box | Product database search | 5 uses |
| Xray | Chrome Extension product analysis | 10 uses |
| Xray for Walmart | Same, on Walmart listings | 1,000 requests |
| Listing Analyzer | Competitor listing scoring | 2 uses |
| Listing Builder | Listing drafting | 2 suggested searches per month, no Amazon sync |
| Scribbles | Keyword-into-listing writer | Limited 30-day use |
| Keyword Processor | Keyword list cleanup | Limited 30-day use |
| Alerts | Listing hijack / change alerts | 2 ASINs |
| Inventory Management | Stock and supplier orders | Limited 30 days |
| Market Tracker | Competitor market view | Up to 1 market |
| Profits | Profit dashboard | Limited 30-day use |
| Profits for Walmart | Same, for Walmart | Limited 30-day use |
Two absences are worth naming, because guides routinely paper over them. Magnet — Helium 10’s seed-keyword research tool — does not appear anywhere in the official free allowance list. Neither does Keyword Tracker, which the pricing page shows as a paid add-on starting at $19/month even on Platinum. Do not plan a free-tier workflow around either one until you have seen it in your own account.
Notice also that the allowances split into two shapes. Black Box, Xray, Listing Analyzer and Listing Builder are counted in uses, and once spent they are spent. Scribbles, Keyword Processor, Inventory Management and Profits are limited by a 30-day window from sign-up. That means the free plan quietly has an expiry date on roughly half its tools even though the account itself does not expire.
Cerebro on the free plan is the ceiling you will hit first
Two Cerebro lookups a day, capped at 20 tracked keywords, is the single constraint that decides whether the free plan is useful to you.
A normal reverse-ASIN pass on one product means pulling keywords from at least three to five competitor ASINs and comparing the overlap. At two lookups a day, that is a two-to-three-day exercise, and you cannot re-run a lookup after refining your filters without spending the next day’s allowance. The 20-keyword tracking cap has the same effect one step later: a mid-sized product typically has 40 to 150 keywords worth watching, so you are choosing which two-thirds of your research to discard.
This is why the free plan reads as generous on paper and feels tight in practice. The allowance is sized for evaluating the software, which is exactly what Helium 10 says it is for: “we offer a free plan that gives new users a taste of what we have to offer.” It is not sized for evaluating a product.
If reverse-ASIN work is the whole reason you came, the honest comparison is against tools that give you more lookups for less money rather than against Helium 10’s own paid tiers. Our Helium 10 alternatives guide maps that swap job by job, and the keyword research workflow shows which parts of the job actually need a suite.
“Free plan” and “free tools” are two different things
Helium 10 publishes a separate page, helium10.com/tools/free , listing eight free tools (read 2026-08-19): the Amazon Keyword Tool, PPC Audit, Chrome Extension, Amazon Anomaly Tracker, Amazon Sales Estimator, Amazon Trending Products, URL Builder (GEMS), and the FBA Calculator.
These are not the same as the free plan’s allowances, and mixing them up is the most common error in third-party write-ups of this topic. The free tools page is a set of standalone utilities, several of which run without a paid subscription at all; the free plan is an account tier with counted uses inside the main app. Some things sit in both places — the Chrome Extension is listed as a free tool, yet the pricing FAQ says access to it “is limited with the Free plan” and only Platinum and above get full access across Amazon, TikTok Shop and Walmart.
The practical reading: if you want the Sales Estimator, the FBA Calculator or the anomaly tracker, you do not need to spend free-plan allowance on them. Save your 10 Xray uses and 5 Black Box searches for work only the main app can do.
Where the free plan stops: the paid boundary
The pricing page’s comparison grid has no Free column, so the numbers below are the paid side of the wall — the first thing you buy when the free allowance runs out. All values read cell by cell from helium10.com/pricing on 2026-08-19.
| Platinum | Diamond | |
|---|---|---|
| Billed monthly | $129/mo | $359/mo |
| Billed yearly | $99/mo | $279/mo |
| Target seller size (official) | $0–$100K yearly sales | $100K–$10M yearly sales |
| Tracked ASINs (“My products”) | 20 ASINs lifetime | 1,000 ASINs lifetime |
| Market Tracker | 3 markets lifetime | 5 markets lifetime |
| Listing Analyzer | 50 uses monthly | 150 uses monthly |
| Inventory management | 40 SKUs | 500 SKUs |
| Email follow-up | 5,000 emails | 15,000 emails |
| Managed refund service | Included, 15% fee | Included, 10% fee |
| Multi-user login | 1 | 5 |
| Connected Seller Central accounts | 2 | 10 |
| Keyword rank tracking over time | Not included | Included |
| Rules-based ads, dayparting, AI advertising | Not included | Included |
Enterprise sits above both at a starting price of $1,499/mo billed annually, with the grid showing no per-feature values — it is a book-a-demo plan.
Three things in that table catch free-plan users out. Keyword rank tracking over time is a dash on Platinum, and the separate Keyword Tracker add-on starts at $19/mo on both paid tiers — so upgrading to Platinum does not automatically get you rank tracking. Profit reporting on Platinum is described by the pricing card as “Limited profit reporting”; full profit and loss reporting is listed under Diamond. And the managed refund service is included on both tiers, at a 15% fee on Platinum versus 10% on Diamond — it is not a Diamond-only feature, despite how often it is written up that way.
One official inconsistency to note rather than resolve: the pricing grid lists “Discover competitive keywords — 100 searches monthly” for Platinum, while the plan-explainer post says Platinum gets “Cerebro, 250 daily uses.” Those cannot both describe the same allowance. If Cerebro volume is why you are upgrading, confirm the current number inside the app before you commit to a year. Our full Helium 10 review covers the paid tiers and the eight-dimension scorecard in detail.
Three jobs, and whether the free plan finishes them
Job 1: check whether one product idea is worth pursuing. The free plan finishes this. Five Black Box searches narrow a category, 10 Xray uses read demand and competition on the shortlisted listings, and two days of Cerebro give you the keyword picture for the top two competitors. Do it in one focused sitting, because the 30-day clock on the operations tools starts the moment you sign up.
Job 2: run a full keyword research pass before a launch. The free plan does not finish this. You need repeated Cerebro runs across five or more competitor ASINs, a Magnet seed pass that the free tier does not appear to include, and more than 20 tracked keywords to watch what happens after launch. This is the job that pushes people to buy, and it is worth deciding deliberately whether to buy it from Helium 10 or from a cheaper single-purpose tool.
Job 3: day-to-day operations — inventory, profit, refunds, alerts. The free plan does not finish this, and it is not close. Alerts covers 2 ASINs, Inventory Management and Profits both stop after 30 days, and the managed refund service does not appear in the free allowance at all. Anything ongoing is a paid feature by design.
A fair summary: the free plan is a decision tool, not an operating tool. Judge it on whether it answers “is this software right for me” within a couple of weeks, because that is the only question it was built to answer.
What to do when the free allowance runs out
You have four routes, and they are not equally good for everyone.
- Buy Platinum. At $129/mo, or $99/mo billed yearly, this is the cheapest recurring plan in the current lineup (data checked 2026-08-19). If you want it, check our Helium 10 coupon code page before paying full price, and sign up through Helium 10’s plan page .
- Buy the one tool elsewhere. If Cerebro was the only tool you used, a suite subscription is a poor fit. The à-la-carte single-tool plans that used to sit around $39/month are no longer offered — a change reported by users on Trustpilot in 2026 and consistent with the current pricing page carrying no such tier — so the practical substitute is a competitor. See Helium 10 alternatives .
- Stay on the free tools. The Sales Estimator, FBA Calculator, Anomaly Tracker and PPC Audit remain available on the free tools page and do not consume plan allowance.
- Compare before committing. If you are weighing Helium 10 against the other big suite, the head-to-head in our Helium 10 vs Jungle Scout guide covers where each one wins.
FAQ
Does the Helium 10 free plan require a credit card? Helium 10’s own pages market the free tier with “Sign Up for Free” calls to action pointing at members.helium10.com/user/signup, and do not state a card requirement on the pricing page or the plan-explainer post (both read 2026-08-19). Helium 10 does not publish the checkout requirement on those pages, so treat the sign-up screen itself as the authority.
Does the free plan expire? The account is not described as expiring, but several tools inside it are: Scribbles, Keyword Processor, Inventory Management, Profits and Profits for Walmart are all listed as “limited 30-day use.” The counted tools — Black Box, Xray, Listing Analyzer — are capped by uses instead.
Is the free plan the same as a free trial? Helium 10’s plan post uses both terms for the same thing, calling it “a free plan” and “The Helium 10 Free Trial” in consecutive sentences. There is no separately advertised time-boxed trial of a paid plan on the current pricing page.
Can I still get the $39 single-tool plan? Not from the current pricing page, which lists only Platinum, Diamond and Enterprise (checked 2026-08-19). Helium 10’s plan-explainer post still names a “Starter (starting at $49/month)” tier, but no such plan is purchasable on the pricing page — one of several places where the two official pages disagree.
Disclosure: amzfinder reviews are based on official product documentation and public information — not a controlled lab benchmark. Helium 10 plan prices, the 49-row feature comparison grid and the pricing FAQ were read from helium10.com/pricing on 2026-08-19; the per-tool free allowances were read from helium10.com/blog/pricing-membership-plan-options-how-they-work/ on the same date (that page’s own last-modified stamp is 2026-04-09); the free tools list was read from helium10.com/tools/free/ on 2026-08-19. No Helium 10 account was created for this article, and every figure above is a published number rather than a measured one. This page contains an affiliate link, and we may earn a commission if you buy through it, at no extra cost to you. We do not accept paid placement or sponsored reviews. Last updated: August 2026.
