Short answer: FeedbackWhiz is the better fit if you want email/review-request automation, product-listing monitoring, and profit analytics in one dashboard. FeedbackFive is the leaner, Amazon-compliant Request a Review tool for sellers who mainly want dependable review solicitation without the extra modules. FeedbackWhiz’s email plans start at $20/month; FeedbackFive starts at $34/month (both pricing figures data checked 2026-07-18).
Both tools do the same core job — nudge more buyers to leave reviews and seller feedback, and alert you when reviews change — but they scope the job very differently. This comparison walks through pricing, feature depth, what real users complain about, and which tool fits which seller stage.
Not the same as “Feedback Genius vs Feedback Five”
One quick clarification before you read on, because these names blur together. This page compares FeedbackWhiz vs FeedbackFive — two different products. If you were actually looking for Feedback Genius vs Feedback Five (Feedback Genius is Seller Labs’ tool, a separate product), read our older comparison instead: Best Amazon Feedback Tool: Feedback Genius vs Feedback Five . Everything below is Whiz, not Genius.
Quick verdict
| FeedbackWhiz | FeedbackFive | |
|---|---|---|
| Best for | All-in-one: emails + monitoring + profit analytics | Focused, compliant review requests |
| Entry price (checked 2026-07-18) | $20/mo (FW Emails Starter) | $34/mo (starting) |
| Pricing model | Per-module, flat tiers by email/order/product count | Single plan, scales with monthly order volume |
| Free trial | 30 days, full access | Free trial (credit card required) |
| Amazon marketplaces | 21 + Walmart US (per vendor) | 17 (per vendor) |
| Standout strength | Feature breadth in one login | Simplicity and Amazon-compliance focus |
| Common gripe (third-party reviews) | Add-on pricing stacks up; support complaints | “Nothing you can’t see in Seller Central” |
Pricing compared
Pricing is where these two diverge most, so it is worth reading closely.
FeedbackWhiz pricing
FeedbackWhiz splits its product into three separately priced modules (data checked 2026-07-18, feedbackwhiz.com/pricing ):
FW Emails (review-request automation):
| Plan | Monthly | Annual (per mo) | Emails/mo | Campaigns |
|---|---|---|---|---|
| Starter | $20 | $16 | 2,000 | 10 |
| Basic | $40 | $32 | 5,000 | Unlimited |
| Professional | $80 | $64 | Unlimited | 15 |
| Ultimate | $140 | $112 | Unlimited | Unlimited |
FW Profits (accounting/analytics): $20/mo (up to 3,000 orders) to $100/mo (unlimited orders).
FW Alerts (product/listing monitoring): tiered by product count — $5/mo (5 products), $20/mo (50 products), up to $100/mo (500 products); 5,000+ products is custom-priced (data checked 2026-07-18).
The takeaway: the $20 headline is only the email module. A seller who wants automation plus monitoring plus profit tracking is stacking three subscriptions. FeedbackWhiz offers a 30-day free trial with full access to all three modules.
FeedbackFive pricing
FeedbackFive (by eComEngine) uses a single plan priced on your monthly Amazon order volume — every tier includes the full feature set. The official pricing page lists a starting price of $34/mo (data checked 2026-07-18, ecomengine.com/pricing ), scaling up through order-volume tiers (2,000 / 5,000 / 10,000 / 25,000 / 50,000 / 100,000+ orders per month). Third-party pricing trackers report the ladder runs to roughly $199/month at the top, with a dedicated agency plan from about $74/month and an optional ASIN review-monitoring add-on from about $4/month — treat those upper figures as third-party estimates, not vendor-confirmed. The free trial requires a credit card and does not charge until the trial ends.
One editorial note: some older review write-ups cite FeedbackFive “from $24/month.” The current official starting price is $34/month as of this check, so the entry cost has crept up — verify the live tier for your order volume before committing.
Which is cheaper?
For a small seller who only wants review requests, FeedbackWhiz Starter ($20/mo for 2,000 emails) undercuts FeedbackFive’s $34/mo entry. For a mid-to-large seller who wants everything in one bill, FeedbackFive’s all-features-included model can be simpler to reason about than stacking three FeedbackWhiz modules — but you pay for the full feature set whether or not you use it all.
One caveat on the mid-tier comparison: FeedbackFive’s official pricing page publishes the order-volume tier ladder (2,000 through 100,000+ orders/mo) but not the exact dollar figure at each step, so the per-tier quote at, say, 2,000 or 10,000 orders/mo is not vendor-listed (checked 2026-07-18) — the upper-tier numbers above stay third-party estimates until you pull a live quote for your own order volume in the trial.
Features and functions
| Capability | FeedbackWhiz | FeedbackFive |
|---|---|---|
| Amazon “Request a Review” automation | Yes | Yes |
| Custom email/review-request campaigns | Yes (deep templating, A/B) | Yes (template-based) |
| Product review & seller feedback monitoring | Yes (FW Alerts module) | Yes (included) |
| New-review / rating-change alerts | Yes | Yes |
| ASIN-level monitoring | Yes | Yes (add-on on some tiers) |
| Profit / accounting analytics | Yes (FW Profits module) | No |
| Multi-marketplace | 21 + Walmart US (vendor claim) | 17 (vendor claim) |
| Pricing structure | Per-module | Single plan, all features |
The pattern: FeedbackWhiz is broader — it reaches beyond reviews into profit analytics and richer email templating/A-B testing. FeedbackFive is narrower and more opinionated — it does review requests and monitoring, leans hard on staying inside Amazon’s Communication Guidelines, and doesn’t try to be your accounting tool.
8-dimension scorecard
Scores below are on our standard 8-dimension scorecard , based on published vendor documentation and aggregated third-party reviews (checked 2026-07-18) — not a hands-on lab benchmark. Read them as a structured reading of each tool’s documented capability and public reputation, not measured performance; the free trial is the only way to confirm setup time and deliverability against your own order flow.
FeedbackWhiz
| Dimension | Score | Basis |
|---|---|---|
| Accuracy | 4/5 | Established review/monitoring engine; occasional sync gripes in reviews |
| Ease of use | 3/5 | Powerful but three modules = more surface to learn |
| Depth | 5/5 | Emails + monitoring + profit analytics, deep templating and A/B |
| Automation | 4/5 | Strong Request-a-Review + rules; setup effort higher |
| Team fit | 4/5 | Multi-marketplace, dedicated manager on Ultimate |
| Support | 3/5 | Tiered support; some sharp complaints (see below) |
| Pricing | 3/5 | Low headline, but modules stack up |
| Stage fit | 4/5 | Best for growing sellers wanting one broad toolkit |
The Automation and Ease scores here reflect FeedbackWhiz’s documented feature surface — three modules and deep templating buy breadth at the cost of a steeper learning curve — rather than a stopwatch on setup time; confirm both in the 30-day trial.
FeedbackFive
| Dimension | Score | Basis |
|---|---|---|
| Accuracy | 4/5 | Focused review/feedback engine, mature vendor (eComEngine) |
| Ease of use | 4/5 | Narrower scope = faster to learn |
| Depth | 3/5 | Deep on reviews/monitoring, no profit analytics |
| Automation | 4/5 | Clean Request-a-Review automation, compliance-first |
| Team fit | 3/5 | Agency plan exists; fewer power-user knobs |
| Support | 3/5 | Mixed reviews; some “terrible support” complaints (see below) |
| Pricing | 3/5 | All-features-included, but scales with order volume |
| Stage fit | 4/5 | Best for sellers who want compliant requests, nothing extra |
What real users complain about
Anchoring on public reviews keeps this honest. These are short quotes attributed to their source platforms — third-party opinions, not our verdict.
FeedbackWhiz — support and add-on friction. Aggregated Capterra reviews from sellers who switched away flag no customization and no support for users. Billing complaints are sharper on Trustpilot: one 1-star reviewer (2024-12-12) wrote “Scammer they charge for a year and doesn’t work. But won’t refund you,” and another (2024-05-15) said “They charged me 115$ without me doing anything on theirs website and without subscribing.” A third-party review site also noted that historically “only the most expensive subscription plan ($139.99/month) allows you to connect to an unlimited number of marketplaces” — though FeedbackWhiz’s current pricing page states 21 marketplaces are supported, so verify marketplace coverage on your intended plan before you buy. (FeedbackWhiz is now part of the Threecolts software group.)
FeedbackFive — “is this worth paying for?” The recurring theme in older reviews is value doubt. A 1-star WebRetailer reviewer wrote “This software does not give you any metrics you can’t see in Seller Central,” and another said “If you offer me a free trial, I’d expect to see a benefit to purchase your service.” Support drew fire too: “The support is absolutely terrible and the software is buggy and very clumsy” (WebRetailer, 2-star). Some Capterra reviewers reported over-eager sending — “the app started sending… generic review request spam to all their buyers” — and that order history was limited to “only 90 days of orders.” Newer versions lean harder into Amazon-compliant Request a Review, which addresses some of the old email-blast concerns.
Marketplaces and Amazon compliance
Both tools now route review solicitation through Amazon’s official Request a Review system rather than free-text buyer-seller emails, which is the compliant way to ask for reviews today. FeedbackFive markets that compliance focus heavily and covers 17 marketplaces (vendor claim). FeedbackWhiz claims broader reach at 21 marketplaces plus Walmart US (vendor claim), which matters if you sell across many locales or on Walmart. Confirm live marketplace coverage on each vendor’s page — coverage and plan gating change.
FeedbackWhiz vs FeedbackFive: which should you pick?
Pick FeedbackWhiz if you want one login that does review requests and listing/product monitoring and profit analytics, you value deep email templating and A/B testing, or you sell on Walmart in addition to Amazon. Just budget for the module stacking — the $20 headline rarely stays $20.
Pick FeedbackFive if you want a focused, Amazon-compliant Request-a-Review tool, you don’t need accounting features bolted on, and you prefer a single all-features plan that scales with your order volume. It’s the simpler mental model.
A third option worth knowing: if your priority is review-request automation paired with negative-feedback alerts and you want to start on a free tier, AMZFinder is an Amazon review-and-feedback management tool built around exactly that workflow — automated review requests plus review/order matching and feedback monitoring. It’s a reasonable shortlist addition alongside the two tools above, especially for sellers testing whether a paid feedback tool earns its keep before committing to a volume-based plan.
Whichever you choose, run the free trial against your real order flow for two weeks before paying — deliverability and dashboard fit are hard to judge from a feature table.
FAQ
Is FeedbackWhiz or FeedbackFive better for a new seller? For a brand-new seller who only wants review requests, FeedbackWhiz’s $20/mo Emails Starter is the cheaper entry (data checked 2026-07-18). If you want the simplest all-in-one plan and don’t mind $34/mo, FeedbackFive is easier to reason about.
Do both tools stay within Amazon’s review policies? Yes — both now automate Amazon’s official Request a Review button rather than sending free-text review-begging emails, which is the compliant approach as of 2026.
Does FeedbackFive have a free plan? FeedbackFive offers a free trial that requires a credit card and does not charge until the trial ends (data checked 2026-07-18). It is a trial, not a permanent free tier.
Can FeedbackWhiz track my profit and accounting? Yes, via its separate FW Profits module ($20–$100/mo), which FeedbackFive does not offer. That module is billed on top of the email plan.
Related reading
- Best 9 Amazon Feedback Software Compared
- Top 7 Amazon Feedback & Review Tools
- Best Amazon Feedback Tool: Feedback Genius vs Feedback Five — the Genius comparison, not Whiz
- How to remove negative feedback on Amazon
Disclosure: amzfinder earns an affiliate commission if you sign up for FeedbackFive through some links in this article. FeedbackWhiz links are plain, non-affiliate links to the vendor. We do not accept paid placement or sponsored reviews. Scores reflect analysis of public information and vendor documentation, not a controlled lab benchmark. Last updated: July 2026.