Short answer: FeedbackWhiz is three separately-priced modules, not one product — FW Emails (review-request automation, $20–$140/month), FW Profits (accounting, $20–$100/month), and FW Alerts (listing and review monitoring, $5–$350/month by product count). All prices data checked 2026-08-07 on the vendor’s pricing page. It is a reasonable buy if review requests plus hijacker and review alerts are your bottleneck, and a poor buy if you assumed the $20 headline covers everything — most sellers who want the full toolset end up stacking two or three modules. Since Threecolts acquired FeedbackWhiz on 10 August 2022, sign-up and billing run through the Threecolts account system, and the same three modules are also bundled into Threecolts’ $69/month Seller 365 plan.
Most “FeedbackWhiz review” pages stop at “reviewers are generally positive.” That does not help you decide. This review gives you the actual price ladder, the volume thresholds that push you up a tier, what the Threecolts era changed, and the billing complaints that show up in public review data.
FeedbackWhiz at a glance (2026)
FeedbackWhiz is Amazon (and partly Walmart) seller software organised around three jobs: getting more reviews and seller feedback, watching your listings and reviews for damage, and telling you what you actually earned. Each job is a separate paid module with its own tier ladder. You can buy one, two, or all three.
The vendor’s pricing page states support for 21 Amazon marketplaces, listed verbatim as “US, Mexico, Canada, Brazil, UK, Germany, Italy, France, Spain, India, Egypt, Saudi Arabia, Poland, Netherlands, Belgium, Sweden, Turkey, UAE, Australia, Japan, and Singapore” (data checked 2026-08-07). Walmart US appears in FW Profits and FW Alerts, not in FW Emails.
Data refresh intervals are published, which is unusually specific for this category. As of 2026-08-07 the vendor states: order information every 15 minutes, seller feedback every 30 minutes, product reviews every 4 hours, hijacker/title/Buy Box changes every 15 minutes, and returns, refunds and buyer opt-outs immediately.
There is a 30-day free trial covering all three modules. The vendor defines its limits precisely: “You will be allowed to send 2000 emails / review requests, create 1 campaign, and monitor 50 products” (data checked 2026-08-07).
FeedbackWhiz pricing in 2026: all three ladders
This is the part the AI answer engines currently skip. All figures below were read from feedbackwhiz.com/pricing on 2026-08-07.
FW Emails — review requests and buyer messaging
| Plan | Monthly | Annual (per month) | Emails / review requests | Campaigns | Marketplaces | Support |
|---|---|---|---|---|---|---|
| Starter | $20 | $16 ($192/yr) | 2,000 / month | 10 | 3 | Basic (same day) |
| Basic | $40 | $32 ($384/yr) | 5,000 / month | Unlimited | 8 | Basic (same day) |
| Professional | $80 | $64 ($768/yr) | Unlimited | Unlimited | 15 | Expedited (1–4 hours) |
| Ultimate | $140 | $112 ($1,344/yr) | Unlimited | Unlimited | Unlimited | Dedicated account manager |
Note the marketplace column: the plan comparison table gates marketplace count by tier, so a seller running six European storefronts cannot stay on Starter regardless of email volume.
FW Profits — accounting and profit analytics
| Plan | Monthly | Annual (per month) | Orders per month | Marketplace coverage |
|---|---|---|---|---|
| Starter | $20 | $16 ($192/yr) | Up to 3,000 | Unlimited Amazon marketplaces and Walmart |
| Basic | $50 | $40 ($480/yr) | Up to 6,000 | Unlimited Amazon marketplaces and Walmart |
| Professional | $100 | $80 ($960/yr) | Unlimited | Unlimited Amazon marketplaces and Walmart |
Order thresholds are, verbatim, “based on the number of orders you have obtained from your Amazon store and/or Walmart store in the last 30 days” — combined, not per channel.
FW Alerts — monitoring, priced by product count
FW Alerts has the longest ladder: 29 published rungs from 5 products to 5,000, then custom pricing. Selected rungs (data checked 2026-08-07):
| Products monitored | Monthly | Annual (per month) |
|---|---|---|
| 5 | $5 | $4 ($48/yr) |
| 25 | $15 | $12 ($144/yr) |
| 50 | $20 | $16 ($192/yr) |
| 100 | $30 | $24 ($288/yr) |
| 250 | $60 | $48 ($576/yr) |
| 500 | $100 | $80 ($960/yr) |
| 1,000 | $150 | $120 ($1,440/yr) |
| 2,000 | $250 | $200 ($2,400/yr) |
| 3,000 | $300 | $240 ($2,880/yr) |
| 5,000 | $350 | $280 ($3,360/yr) |
| 5,000+ | Custom | Contact vendor |
The counting rule matters more than the price. The vendor’s footnote reads: “Counted by child ASIN on Amazon and SKU on Walmart. Each product variation is treated as an additional product.” A catalogue of 40 parent listings with five colourways each is 200 products, not 40.
Matching your order volume to a tier
Work out your real bill before the trial, not after. Three inputs drive it: monthly emails, monthly orders, and child-ASIN count.
Solo seller, ~500 orders/month, 30 child ASINs. FW Emails Starter covers 2,000 sends comfortably. FW Alerts at the 35-product rung is $18/month. Skip FW Profits at first if you already reconcile in a spreadsheet. Realistic cost: $38/month, or $30.42/month on annual billing.
Growing brand, 4,000 orders/month, 180 child ASINs, three marketplaces. One email per order plus a follow-up already breaks 5,000 sends, so FW Emails Professional at $80. FW Profits Basic at $50 covers 6,000 orders. FW Alerts at 200 products is $50. Realistic cost: $180/month, or $144/month annually.
Multi-marketplace seller, 12,000 orders/month, 900 child ASINs. Marketplace gating pushes FW Emails to Professional ($80) or Ultimate ($140) depending on storefront count; FW Profits Professional is $100; FW Alerts at 900 products is $145. Realistic cost: $325–$385/month.
The pattern is consistent: the $20 entry price is real, but it buys one module at the smallest rung. Budget two to three times the headline if you want the full stack.
What changed after Threecolts acquired FeedbackWhiz
Threecolts announced the acquisition on 10 August 2022 via press release, with terms undisclosed; Threecolts founder and CEO Yoda Yee was quoted saying “Feedback requests, profit analysis, and product monitoring are major seller pain points.” Four things are observable on the vendor’s own pages today (checked 2026-08-07), and they are what a 2026 buyer needs to know.
1. Sign-up and billing moved to Threecolts infrastructure. Every “Get Started” button on the FeedbackWhiz pricing page points at the Threecolts account manager with a source=FeedbackWhiz parameter. The brand is intact; the account layer behind it is not FeedbackWhiz’s own.
2. FeedbackWhiz now sits inside a portfolio that overlaps with itself. The vendor addresses this directly in its own FAQ: “It is completely safe to use FW Emails in conjunction with most other Threecolts tools. The only ones with overlapping functionality are SellerRunning, CR Feedback, and ChannelReply.” If you already pay for another Threecolts product, check that list before adding FW Emails.
3. The same modules are also sold inside a bundle. Threecolts’ Seller 365 plan starts at $69/month and includes FeedbackWhiz Emails, Alerts and Profits alongside seven other tools including InventoryLab, Tactical Arbitrage, SmartRepricer and ScoutIQ (data checked 2026-08-07). Buying the three FW modules à la carte at their smallest rungs is $45/month — FW Emails Starter $20, FW Profits Starter $20, and FW Alerts at the 5-product rung $5. That $24 gap is the single most useful number in this review: if you want all three modules, compare against Seller 365 before you subscribe directly, because the bundle adds seven other tools for $24/month more. The gap closes fast — at the 50-product Alerts rung the à-la-carte total is already $60, and Seller 365 costs only $9 more than that. If you only want FW Emails, the standalone $20 plan is still the cheaper path.
4. Feature development continued, with AI added to Alerts. The FW Alerts feature list now includes AI Review Summaries and Verified Purchase Detection, both marked “Currently available for Amazon only,” plus Walmart coverage across the alerts dashboard. This is not a product left to rot post-acquisition.
One thing the acquisition did not change: the billing complaints predate and postdate it, and the loudest public ones name Threecolts directly. See the complaints section below.
Module by module
FW Emails
The core job is triggering review and feedback requests. Two mechanisms are offered: custom emails through Amazon’s Buyer-Seller Messaging system, and automated triggering of the Amazon Request a Review button. The vendor states both are “100% compliant with Amazon’s guidelines for requesting reviews” — a vendor claim, and one you should re-verify against Amazon’s current communication policy rather than take on trust.
Campaign tooling is the depth here: send conditions filtered by shipped/delivered/repeat-buyer/feedback-rating status, automatic buyer opt-outs, a buyer and order blacklist, duplicate email detection, language matching, and policy violation warnings. Campaign count is the tier lever — 10 on Starter, unlimited from Basic up.
FW Alerts
This is the module that justifies FeedbackWhiz over a pure review-request tool. It covers product review notifications split by negative/neutral/positive, hijacker alerts, Buy Box loss, competitor product monitoring, listing suppression and adult-flag alerts, image/title/description/BSR/dimension/price change alerts, out-of-stock and FBA inbound shipment alerts, FBA fee change alerts, and account health metric alerts. Alerts can be routed to multiple recipients — useful if operations and brand sit with different people.
For sellers whose actual pain is “I found out about the hijacker four days late,” this module is the reason to look at FeedbackWhiz at all. Compare it against dedicated monitoring options in our Amazon review checker guide before deciding.
FW Profits
Sales, profit and expense breakdowns, a COGS manager and expense manager with fixed and recurring entries, CSV import for COGS and expenses, revenue/cost/profit/margin change alerts, multi-marketplace aggregation with currency conversion, FBA versus FBM finance split, and Walmart WFS fee tracking. It is competent mid-market accounting, not a replacement for bookkeeping software. If you already run profit analytics elsewhere, this is the module to skip.
FeedbackWhiz on the 8-dimension scorecard
Scores follow our scorecard methodology and reflect analysis of public vendor documentation as of 2026-08-07, not a controlled benchmark.
| Dimension | Score | Why |
|---|---|---|
| Accuracy | 4/5 | Published refresh intervals (orders 15 min, reviews 4 hrs) are specific and checkable |
| Ease | 3/5 | Three modules with three different pricing units means real setup and billing complexity |
| Depth | 5/5 | Campaign filters, alert types and profit breakdowns are among the deepest in this category |
| Automation | 4/5 | Fully automated campaigns and real-time alerts; claim handling still manual |
| Team fit | 3/5 | Alerts route to multiple recipients, but the pricing page publishes no per-plan seat counts |
| Support | 2/5 | Same-day on entry tiers, 1–4 hours only from Professional; support is the most common complaint |
| Pricing | 2/5 | Transparent per module, but stacking three ladders makes true cost hard to predict |
| Stage fit | 4/5 | Strong for growth-stage sellers with catalogue breadth; overkill for a handful of ASINs |
The weak scores are both about money and help, not capability. FeedbackWhiz does more than most tools in this workflow; it is harder to budget for and, per public reviews, harder to get help from.
What reviewers actually complain about
These are third-party opinions attributed to their platforms, not our verdict.
Billing is the sharpest theme, and it names Threecolts. A 1-star Trustpilot reviewer (2024-05-15) wrote: “Real scammers. They charged me 115$ without me doing anything on theirs website and without subscribing. Extremely disappointed. Would make sure that more people and amazon sellers will understand what a real scammers threecolts are.” Another 1-star Trustpilot review (2024-12-12) reads: “Scammer they charge for a year and doesn’t work. But won’t refund you.”
That second complaint has a documented counterpart in the vendor’s own terms. The pricing page FAQ states: “No contracts or hidden charges here. You can cancel anytime. However, please note that for downgrades, we do not refund or provide credits to customers” (data checked 2026-08-07). Cancellation is free; downgrading mid-term is not refunded. Anyone buying annual should size the tier conservatively and step up, never down.
Price-to-value doubt. Aggregated G2 review data flags pricing as the recurring reservation, and third-party review coverage summarises the same theme — that monitoring costs scale with ASIN count and grow as the business grows, which the FW Alerts ladder confirms directly.
Support and customisation. Capterra reviewers who switched away describe a lack of customisation and weak user support. A WebRetailer reviewer wanted more email templates, writing “More templates but I think they are releasing more soon.”
One older complaint no longer applies as written. A third-party review site reported that only the top plan allowed unlimited marketplaces and every other plan allowed just one, with $10 per extra marketplace. The current pricing table shows 3 / 8 / 15 / Unlimited marketplaces across the four FW Emails tiers (data checked 2026-08-07), so the gate exists but is far less severe than that older account suggests. Treat pre-2025 FeedbackWhiz pricing write-ups as historical.
Who FeedbackWhiz fits — and who should skip it
Buy it if you sell across several marketplaces, have a catalogue big enough that manual listing checks fail, and want review requests and hijacker alerts under one login. The alert breadth is the genuine differentiator.
Skip it if you only need compliant review requests. The leaner option is FeedbackFive, which uses a single all-features plan scaling by order volume instead of three ladders — our FeedbackWhiz vs FeedbackFive comparison puts the two side by side on price and feature depth, and there is a FeedbackFive discount code page if you go that way.
Check the bundle first if you want all three modules — Seller 365 at $69/month is the direct comparison, not the à-la-carte $45.
Whichever way you lean, run the 30-day trial against live order flow. Deliverability and dashboard fit are not judgeable from a feature table. For the wider workflow context, see our review and feedback management hub and the Amazon feedback request guide .
FAQ
How much does FeedbackWhiz cost in 2026? FW Emails runs $20–$140/month, FW Profits $20–$100/month, and FW Alerts $5–$350/month by product count, with annual billing at roughly 20% off. All figures data checked 2026-08-07. Modules are billed separately, so a full-stack bill runs $45–$590/month depending on volume — the sum of the three ladders above.
Does FeedbackWhiz have a free plan? No permanent free tier. There is a 30-day free trial covering all three modules, capped at 2,000 emails, 1 campaign and 50 monitored products (data checked 2026-08-07).
Who owns FeedbackWhiz now? Threecolts, which announced the acquisition on 10 August 2022. The FeedbackWhiz brand and standalone plans still exist; account registration runs through Threecolts, and the three modules are also included in Threecolts’ Seller 365 bundle.
Is FeedbackWhiz compliant with Amazon’s review policies? The vendor states its custom emails and Request a Review triggers are “100% compliant with Amazon’s guidelines for requesting reviews” (vendor claim, checked 2026-08-07). Amazon’s communication policy changes periodically — verify against Seller Central’s current policy before relying on it.
How many products can FeedbackWhiz monitor? Up to 5,000 on published tiers, with custom pricing above that. Products are counted by child ASIN on Amazon and SKU on Walmart, and each variation counts separately — so check your child-ASIN count, not your parent-listing count.
Related reading
- FeedbackWhiz vs FeedbackFive (2026)
- Review & feedback management workflow
- Top 7 Amazon feedback and review tools
- How to request feedback on Amazon
Disclosure: this review contains no affiliate links. amzfinder does not accept paid placement or sponsored reviews. Scores reflect analysis of public vendor documentation and third-party review data, not a controlled lab benchmark. Pricing data checked 2026-08-07. Last updated: August 2026.
