For a seller on Amazon, it’s almost impossible to overstate the importance of search terms. The most fundamental thing to know about shopping on Amazon is that customers don’t visit the site to ‘browse’ during their lunch hour or journey home from work. Customers visit Amazon in order to check out a specific item – and to do that, they use the Amazon search bar to find it – we’re here to help you make sure they find yours! Getting this right starts with knowing exactly which terms your buyers type in, which is where a dedicated keyword research tool like Helium 10 earns its keep. Once you know your target keywords, a free generator like amz.do can build Amazon Super URLs around them to help reinforce keyword relevance and lift your listing’s visibility. The following is your complete and comprehensive guide to Amazon search term optimization.
Quick Guide:
- Part One: What is an Amazon Search Term and why it is important
- Part Two: Amazon’s rules about optimizing search terms
- Part Three: 5 Strategies to use when optimizing Amazon search terms