When selling on Amazon, the pricing of your product is of paramount importance; particularly for those who are constantly dealing with a lot of competition.

Product prices on Amazon tend to fluctuate constantly and it can be a full-time job to monitor and amend your pricing to make sure that you remain competitive.

Thankfully, help is at hand in the form of Appeagle which helps sellers to automate their pricing, and the following is our Appeagle review:

What is Appeagle?

Appeagle Amazon pricing tool- informed.co

The brainchild of eBay seller, Koby Kasnett, Appeagle (now Informed.co) is an online tool that was created to provide strategic price automation for sellers as well as insights and analytics.

Used by major players including Amazon, Walmart, and eBay, Appeagle is based around two main algorithms which are:

  • Buy Box – an algorithm designed to help sellers to win and maintain the Buy Box
  • Sales Velocity – a price optimization tool for private label and no-competition listings

These algorithms can be invaluable to sellers in staying ahead of the competition by ensuring that products are perfectly priced for the market, and, in this Appeagle review, we’ll be looking at the features, price, and pros and cons of this tool.  

Who is Appeagle for?

Appeagle was created for sellers on Amazon, Walmart, and eBay who are looking to automate their product pricing to make sure that they are consistently competitive in a market of similar products.

More importantly, prices are important for taking up your proportion for the buy box, thus using Appeagle for dynamic repricing can help sellers to win Amazon’s much-sought-after Buy Box in order to improve their sales and ranking and to set themselves up as a market leader on selling sites.

From small business to entrepreneur, it has a pay-as-you-go pricing plan which allows you to adjust your charges based on your monthly revenues.

Besides, it supports multichannel so sellers who sell cross platforms can still utilize it and manage their prices in one place.

No matter what amount of SKUs you sell, it can totally save your time on eyeing your prices and competitors’.

How to Use Appeagle?

Appeagle is available to online sellers on Amazon, eBay, and Walmart who hold seller accounts.

Furthermore, it supports all the Amazon marketplace including Amazon US, UK, Canada, Germany, France, Netherlands, Italy, Spain, Japan, Mexico, Australia, Brazil, and United Arab Emirates.

If you don’t already have a seller account, this will need to be set up before you get going with Appeagle.

Before starting out, you’ll need to check if you are eligible for Buy Box, and you can do this by:

  • Going to your Amazon Seller Central account
  • Click onto ‘Manage Inventory’
  • Click onto the ‘Preferences’ button
  • Click onto ‘Column Display
  • Click onto ‘Buy Box Eligible’
  • Select ‘Show When Available’
  • You will now be able to check eligibility

Getting started with Appeagle is fairly straightforward – here’s how it’s done:

  • Head on over to www.informed.co
  • Click onto the green ‘Free Trial’ button in the top right-hand corner
  • Fill in your email address and choose a password, or opt to sign up with your Google account
  • Click onto the green ‘Sign Up Now’ button
  • Your 14-day free trial will now begin
  • Follow the on-screen instructions in order to add your marketplaces to your account. Appeagle will take you through the process of confirming your marketplaces
  • You’ll now have access to your personal dashboard from which you can keep track of your pricing strategies and analytic

After setting up, you can choose your own repricing strategies or select one of its pre-built algorithms.

By using an Amazon repricing tool, remember to set up your minimum and maximum prices for each listing. Then you won’t incur the problem of losing your profits or facing price gouging.

How Much Does Appeagle Cost?

Appeagle offers a really straightforward pricing plan based on your revenue and includes up to 250,000 listings, instant and continuous price updates, insights, Buy Box analytic, and reporting.  

Pricing starts from $49 to $499 per month, making it affordable for most budgets.

To find out how much you are likely to pay for Appeagle based on your revenue:

  • Head over to https://www.informed.co/pricing
  • Use the handy slider to tell Appeagle what your monthly revenue is
  • Appeagle will then tell you what your monthly payment is likely to be
  • You can go ahead with starting your free 14-day trial
Monthly Revenues
Appeagle Monthly Pricing
Contact support for custom price

Appeagle’s pricing is extremely competitive in comparison to similar services.  

What Are Appeagle’s Features?

Appeagle has a whole suite of features to help with pricing, repricing, and insights, and these are as follows:

Buy Box

Amazon buy box

For sellers, winning and keeping the Buy Box is a major goal.

The Buy Box is a coveted Amazon feature that is achieved when a listed item appears as a default buying option on a product page.

The Buy Box is important as it increases visibility and sales. At least 90% of sales are made through the Buy Box option.

The Appeagle Buy Box algorithm works by comparing your offer and selling metrics against the current holder of the Buy Box and then figuring out the initial price which is likely to gain your product the Buy Box

Once the Buy Box has been achieved, the algorithm then tracks all the relevant information and makes changes accordingly – for example, if a competitor raises their price, the price of your product will be raised.

By doing this, the algorithm allows you to keep the Buy Box for as long as possible.

Sellers and product listings that are unable to win the Buy Box will have prices lowered until the minimum price is achieved.

When using this feature, it’s worth noting that prices will not be lowered for products that are on back-order or in transit so, you will need to factor this in if you fulfill your orders through Amazon.

Sales Velocity

The Sales Velocity algorithm uses all of your data, including historical data, the volume of orders, and selling prices in order to serve up the optimum price for gaining as many sales as possible.

Sellers can sync the tool with their accounting software to allow the tool to calculate pricing based on cost, profit, and selling analytics.

Where applicable, price changes are sent to the marketplace daily, allowing the algorithm to gain an understanding of the impact of price changes on your sales velocity.

Although this algorithm may not be relevant for listings of highly competitive products or those with frequent price changes, it can be highly effective for white label and private listings and market discovery.

Once set up, the Sales Velocity algorithm allows sellers to view their sales velocity (unit sales) for the past 30 days and therefore set targets.

Analytics And Insights

Appeagle allows sellers to quickly and easily view insights and analytic from their personal dashboard and to download reports of these insights.

It uses artificial intelligence and machine learning to deliver the most accurate and relevant data in real-time.

Sellers can gain access to a whole load of insights and analytics straight from their dashboard as well as making comparisons and downloading reports.

Competition monitoring

For any seller, knowing what the competition is up to is a major factor when making decisions.

Appeagle allows sellers to get on top of the competition by offering SKU by SKU breakdowns of your current prices versus those of your competition.

Sellers are also able to view competitor seller IDs and fulfillment types in order to gain real insights into who the competition is and what they’re doing.

Accounting software integration

Appeagle can be integrated into a seller’s existing accounting software, allowing the seller to use a number of cost and profit factors to establish the more accurate and optimized price possible.

What are Appeagle’s integrations?

Created to be as user friendly as possible, Appeagle can be easily integrated with:

  • Inventory Lab
  • Skubana
  • Ecomdash
  • Seller Cloud
  • API

Appeagle’s Pros And Cons

Now that we’ve taken you through the main features, in the next part of our Appeagle review, we’ll take a look at the Pros and Cons of this seller tool:

The Pros
  • Time-Saving – Sellers can save a huge amount of time by using this tool as it automates all aspects of pricing which would take a long time to complete manually.
  • Money-Saving – They say that time is money and, using this tool means that you can keep on top of pricing, make more sales and spend less cash.
  • Objectivity – This tool removes emotional decision-making when it comes to pricing; which means that your pricing is based on data and logic rather than desire.
  • Reactive – It simply isn’t possible for a seller to constantly react to changes in price manually whereas this tool is able to do this in real-time and constantly.
  • Minimizing Errors – This tool removes the very real risk of human error during pricing.
  • Competitive – This tool is able to constantly adapt to the market which means that you are able to continuously stay ahead of the competition.
  • Multi-channels– It supports Walmart, eBay, and 13 Amazon marketplaces.
The Cons
  • Cost – Appeagle is not the cheapest tool in the world which means that considerable investment is required. Because of this, sellers will need to work out how cost-effective Appeagle is likely to be for their listings.
  • Conditions – The success of Appeagle very much depends on supply and demand as well as market conditions.
  • Profit Margins – Although it’s possible to increase profits using this tool, you need to bear in mind that the lowering of prices may lead to a loss in profits too.
  • Compatibility – Appeagle may not be compatible with your requirements or your seller account.
  • Data – by signing up with Appeagle, sellers automatically agree to hand over more data about their business to Amazon.

Best Alternatives to Appeagle

If Appeagle doesn’t suit your requirements, there are a number of alternatives available and, some of these are:


repricerexpress amazon repricing tools

RepricingExpress can consistently increase your Amazon sales and maximizes your profit. It offers a whole suite of features including:

  • Buy Box & Top 20
  • Price Changes
  • Data filtering
  • System Status
  • Minimum & Maximum pricing
  • Channel overview
  • Bulk editing
  • Bulk imports and exports
  • Currency settings
  • Product overviews

RepricerExpress costs between $59 and $899 per month.


Bqool Amazon repricer

Popular with Amazon sellers, Bqool was founded in 2011 and has maturely developed an AI repricer to help you secure your buy box. It has the following features:

  • 5 minute accelerated repricing
  • Embedded price and profit calculators
  • Insightful listing data
  • Fully customizable reprice settings
  • Scheduled repricing
  • Buy Box price
  • Reporting
  • Repricing history

Bqool pricing starts from just $29 per month.


Sellery repricer

Not to be confused with the vegetable, Sellery is a leading repricing tool and offers the following features:

  • Real-time repricing
  • Intelligent, customizable strategies
  • Smart lists
  • Automatic pricing rules
  • Private label solutions
  • Minimum pricing feature
  • Expert consultation

Sellery charges 1% of your gross sales each month with a minimum monthly charge of $50.



International repricing tool, Repricer, has headquarters in London, New York and Dublin and has the following features:

  • Pricing up and down
  • Net margin repricing
  • Velocity repricing
  • Pricing scheduler
  • Amazon Buy Box prediction
  • Reprice across all Amazon channels
  • Manage pricing across 16 Amazon marketplaces

Repricer costs between $59 and $899 per month.


feedvisor Amazon price optimization

New York based Feedadvisor harnesses the power of AI in order to successfully deliver multiple features including:

  • PPC optimization
  • Brand optimization
  • Amazon pricing optimization
  • Advertising optimization and intelligence
  • PPC optimization
  • SEO and keyword optimization

Feedadvisor can be yours from just $29 per month.


For the serious seller, Appeagle can really help to improve visibility and sales.

Without a doubt, the most important Appeagle feature is that of the Buy Box which is great for sellers who are eligible but may mean that the tool is not very cost-effective for those who are not.

In addition to the online pricing and repricing tool, Appeagle membership includes lots of really useful resources including e-books and case studies which can help sellers to fine-tune their selling business and improve their ranking.

The real beauty of Appeagle is that it seamlessly takes multiple factors into account in order to assign prices in an intelligent way – these factors include market conditions, customer behavior, competitor behavior, and clever algorithmic factors.

On the whole, Appeagle is extremely effective and is priced in line with other leading repricing tools.

We very much advise sellers to take advantage of the free 14-day trial in order to figure out whether or not Appeagle is right for them.

You may also like:
Top 10 Amazon Repricing Software Comparison and Reviews
Best 10 Amazon Pricing Strategies That Sellers Should Know
11 Amazon Sales Trackers An FBA Seller Should Know
Top 7 Amazon Feedback&Review Tools to Get More Reviews
A List of Useful Amazon Seller Tools to Increase Your Amazon Sales

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