amazon product research tool

23 Amazon Product Research Tool FBA Sellers Should Know

In surveys, Amazon FBA sellers say that product research is the most time-consuming – and most frustrating – aspect of the selling process.  

These days there are a number of different research tools available to sellers and, here, we’ve put together a guide to the best 23.

Part one: 3 Most Popular Product Research Tools

1. Jungle Scout


The ever-popular Jungle Scout is a firm favorite among Amazon sellers.

Available as a web app or Chrome extension, Jungle Scout claims to take the guesswork out of product research in order to minimize risk and maximize profit.  

The web app allows users to search through thousands of products, pinpoints the most profitable and keep an eye on the competition.

The app also includes a product tracker and niche hunter.  

The Jungle Scout website includes free webinars, case studies and ebooks to help sellers to grow their businesses.  

  • Jungle Scout web app:  Three different packages,  $39-$99 per month.
  • Jungle Scout chrome extension: two different packages, $97 per year or $197 per year.

For all the features in detail, you can read a comprehensive review about Jungle Scout.

2. AMZ Scout


AMZ Scout is known as one of the most reliable and accurate product research tools on the market, and it’s a great Jungle Scout alternative.  

With a tagline of ‘The Smart Choice For Making Smart Decisions,’ Amz Scout is a comprehensive and competitive way of finding products and keeping track of sales.  

Available as a free 7-day trial, Amz Scout comes in three different packages to suit all budgets and requirements.

The Basic package at $19.99 per month includes a product database, keyword tracker, competitor analysis, guides to products that are easy to sell and the tracker offers 20 products.

At $29.99 per month, the Start package has all of these features with 40 products and the Business package at $39.99 per month offers 80 products.

The Amz Scout website also features a free Sales Estimator and free FBA Fee Calculator.

3. Unicorn Smasher


Everybody loves a unicorn and, the Unicorn Smasher product research tool earns its place on the leaderboard of the best available.

Features include comprehensive data and accurate sales estimates and allows users to move quickly and easily between product niches.  

Powered by Amz Tracker, Unicorn Smasher is free to download from the Chrome store and features reliable real-time data giving users insights to prices, rankings and ratings, reviews and estimated sales.

Part two: 3 best Chrome extensions for Amazon product research

There are a great number of free and inexpensive tools available to Amazon sellers – if you only know where to look.  

We’ve done the hard work for you and, listed below, are our choices of the best product research Chrome extensions to help with your product choices.

4. AMZ Base


Amz Base is a great tool to help sellers to quickly search and identify the right products to sell on Amazon and, one of the best things about it is that it’s free!  

Sellers can quickly and easily use the tool to find descriptions and ASIN numbers of products on Amazon as well as calculating FBA fees.

The site also gives immediate access to CamelCamelCamel, Alibaba, AliExpress, eBay and Google search engines.

5. Keepa


Keepa’s Product Viewer and Product Tracker can be downloaded for free as an app or Chrome extension.

It is a really useful tool for tracking and matching product details and criteria in order to identify the right products to sell on Amazon.  

The app is regularly updated to make sure that users have access to the latest products available and Keep also gives access to bestseller lists to make the process even quicker.

6. IO Scout Product Finder

IO Scout Product Finder

The Product Finder by IO Scout can help get detailed Amazon listing info such as estimated sales, profit, reviews, and competitions.

It allows you to filter any metrics and then find out what products are the most profitable, and then add them into your list for continuous monitoring.

Just one click! Simply install it to your Google Chrome and start to get instant access to millions of Amazon products and find your niche ideas.

7. CamelCamelCamel

The curiously named CamelCamelCamel is also free to download and, like Keepa, is available as a browser add on and app.  

The website’s home page features handy lists of popular products with more advanced searches available.  

In addition to the product search options, CamelCamelCamel also offers price watch and price drop options to allow users to keep an eye on interesting products.

Part three: 3 Best tools for Amazon product keyword idea generation

The key to any seller’s success, keyword idea generation helps to streamline what would otherwise be a tiresome and time-consuming process.  

The following three sites are our favorite keyword idea generation sources.

8. Sonar


Sonar’s comprehensive site by Sellics includes keyword searches with options for extended searches, searches by ASIN and a translation tab.

The site allows users to research keywords and to then add them to the Amazon product for quick and easy generation.  

Sonar offers a free 14-day trial and the full package costs $9.99 per month.

9. Keyword Inspector

You don’t need to be a detective to guess what The Keyword Inspector is.

A suite of individual Amazon selling tools, features include straight keyword searches, Reverse ASIN searches, KIPRT, keyword trends and an Indexation Tester.  

The tools can be bought individually or all together with the Reverse ASIN tool priced at $19.99 per month and the Keyword Trends tool at $39.95 per month.

10. The Google Keyword Planner

Google Keyword Planner

The Google Keyword Planner helps sellers to reach the right customer using the right keywords. 

It is free to use and allows sellers to find new keyword inspiration for their search network campaigns to find relevant products and target relevant customers.  

Users can also access historical statistics in order to allow their business to grow and evolve.

Part four: 7 Best websites for gaining more Amazon product ideas

When starting out as an Amazon FBA seller, it may be that you’re not yet sure just what it is that you want to sell.

With such a dizzying range of choices available, you may find the options overwhelming however, the following sites can be really useful in offering product inspiration to the uncertain seller.

11. Amazon Best Sellers

Amazon Best Sellers

Amazon Best Sellers is an extremely useful way of quickly getting an idea of the kind of products that sell well on Amazon.

Categorized by product genre for easy filtering and searching, the page is great for those who do not yet know what they want to sell on Amazon.

Clearly laid out and easy to understand, the Amazon Best sellers page allows users to make an informed choice based on price and popularity.

12. Amazon Hot New Releases

Amazon Hot New Releases

Amazon Hot New Releases is a regularly updated catalog of new and trending products on Amazon.  

Set out in clearly defined categories, the page allows Amazon sellers to browse all products or to navigate straight to a particular product genre such as electronics, children’s products, popular books, movies and clothing and accessories.

13. Amazon Movers & Shakers

Amazon Movers & Shakers

Perfect for FBA Sellers, the Amazon Movers & Shakers page is updated hourly and is an overview of products with the biggest sales rank gains within the past 24 hours.

Listed by categories such as books, electronics and toys, the page shows the sales rank and percentage increase for each product, allowing users to see at a glance the products which are performing particularly well.

14. Amazon Most Wished For

Most Wished For

The Amazon Most Wished For page is an overview of the products which have been added to Amazon wish lists the most times.  

This is a really good tool for giving sellers an indication of the products which buyers find interesting.

15. Kickstarter


Kickstarter is a crowdfunding site that allows people to raise money for personal projects and causes such as the development of a new clothing range or a charitable project.

Although not specifically a selling site, Amazon sellers can browse through current projects to find out the kind of products that are being developed for sale in order to plan ahead for future sales.

16. Indiegogo


Another crowdfunding site, Indiegogo allows users to raise funds to develop anything from clothing lines to new innovations in electronics.

By raising money on the site, the developer is able to buy the materials and services necessary to get their project off the ground.  

Not only can Amazon sellers use the site for product ideas but may even want to get involved with a campaign with a view to a future partnership.

17. Watched Item

Watched Item

Watched Item is a quick and easy way of identifying and tracking items on eBay which have the most interest without having to make hundreds of individual searches.  

eBay’s ‘watch’ option allows potential buyers to bookmark a particular sale and to receive updates on how the auction is progressing in order to be able to wait until the last moment before bidding on that item.  

The Watched Item site allows Amazon sellers to search by country or product or by the products with the highest number of current watchers in order to see which products are the most popular.

Part five: 4 Best tools for Amazon product sourcing

As an Amazon seller, product sourcing is everything and, in order to become a successful seller, you need to know what it is that your customer is looking for and how to find that product in order to sell it to them.  

The following sites offer thousands of product ideas as well as useful statistics and analysis in order to allow sellers to make an informed product choice.

18. Alibaba


A popular site for Amazon sellers, Alibaba offers thousands of product ideas in an easy to navigate format.

Categorized clearly, the website offers a huge number of product genres for sellers.

Possibly, one of the most used sites for sellers, Alibaba is a fantastic product website for those looking to source popular and inexpensive products quickly and easily.

Read also: Alibaba Review: All You Need To Know Before Sourcing

19. Global Sources


As the name suggests, Global Sources is a one-stop shop for quick and easy product sourcing for Amazon sellers.  

Global Sources is a comprehensive selling website that also features online marketing tools and products.

Ideal for the more experienced Amazon seller, Global Sources provides an endless source of products and product inspiration.

20. Aliexpress


Similar to eBay, Aliexpress is a global buying and selling site specializing in low priced products.

Categories and prices are clearly marked and also show how many items have been claimed and how many remain, making it ideal for Amazon FBA sellers who prefer to sell a certain volume and certain genre of product.

Read also: Is AliExpress Safe? An Honest Review of Shopping on AliExpress

21. eBay


The original online auction site, eBay continues to go from strength to strength and is an essential source for FBA sellers.  

Famous for selling everything under the sun – and more (we all remember the seller who successfully sold a grilled cheese sandwich on the site).

eBay is an endless source of product ideas and can be used in conjunction with Watched Item (above) to allow Amazon sellers to pinpoint popular products and source new ones.  

eBay offers a number of different options for sellers including sale by auction, ‘Buy now’ and more and is used by millions of people around the world every day for selling unwanted items and grabbing a bargain.

About eBay, you may want to learn more about: eBay VS Amazon: Which Should You Sell on?

Part six: 2 best tools to track Amazon trending products

As any Amazon seller knows, gaining an insight into hot or trending products is half the battle when it comes to successful selling.

In order to successfully source products, it’s important to know what customers are currently looking for and buying.

The following two sites are invaluable for tracking and following trending products.

22. Google Trends 


Google Trends is a comprehensive overview of the topics that the world is talking about at any given time.  

A quick glance at the site allows users to check out popular stories and websites with clearly marked statistics of popularity.  

The site also offers a category search to allow sellers to identify relevant topics that may relate to their business.  

Updated constantly, Google Trends is an endless source of inspiration and insight for Amazon trending products.

23. Marketplace Pulse

Marketplace Pulse is an innovative and proactive data-based site for e-commerce.  

As well as useful articles and statistics, the site lists a large number of marketplaces including Amazon, eBay, Alibaba, Wish and more.

With just one click, Amazon sellers can access huge amounts of useful information for each marketplace such as trending products, how many sellers are offering a particular product and, where those sellers are based, allowing Amazon sellers to identify their competition at a glance.

For the Amazon FBA seller, there are a huge number of tools available for product sourcing, tracking, and identification.

Although it may take a little bit of trial and error to find the right one for you and, at the right budget, using these the right Amazon seller tools can help to increase sales and gain insight into what your customers are looking for.

Recommended reading:
11 Proven Strategies on How To Get Amazon Reviews
Everything You Need To Know About Amazon Product Research
Top 9 Jungle Scout Alternatives For Amazon Niche Product Research
Top 7 Amazon Feedback & Review Tools to Optimize Your Listing
Jungle Scout or Unicorn Smasher? Which Product Research Tool You Should Choose


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