In this article, we’ll introduce you to some of the most effective Amazon PPC management software that is available for Fulfilled By Amazon sellers. Amazon PPC software are programs that assist you with managing your Pay Per Click advertising, which is an effective way of selling more products online with the help of Amazon. Amazon PPC management can be more valuable if you have an external program helping you complete the work you need to do, instead of trying to manage your business and your PPC at the same time.
Listed below you’ll find 13 Amazon PPC software programs that can help you with your Fulfilled By Amazon business. Though Amazon is the main focus for this article, several of these Amazon PPC management software systems allow for marketplace crossover, giving you an advantage in the world of online selling, and putting you above your competitors in terms of response time, and customer targeting. When your business is dwindling, and you can’t figure out why, Amazon PPC management could be exactly what you need. (This list has been reviewed and updated for 2026 — the PPC tool landscape has consolidated a lot since this article first appeared, with several tools acquired, renamed, or folded into larger suites, and we’ve updated the entries below to reflect where they live today.)
1. Helium 10 Adtomic (formerly Prestozon)
Prestozon was an Amazon PPC management service that could get you results within moments, but it was acquired by Helium 10 in 2020 and is no longer sold as a standalone tool — its keyword and bid-optimisation engine now lives inside Helium 10’s PPC product, Adtomic. With Adtomic you’ll be able to switch out your keywords from bad ones that aren’t searched for to ones that your customers frequently use when searching for the kinds of products that you sell. It can work with the campaigns that you already have on the go, meaning that you won’t have to start from the beginning, and no damage will be done to your advertising cost of sale for Amazon (ACoS). Key features include being able to review each one of your keywords and automatically update them, optimising your ACoS, automating routine tasks, and analysing search terms. Adtomic is bundled into Helium 10’s paid plans, which start around $39/month — check the site for current pricing.
2. Seller Labs Ad Genius
Sellerlabs offers you intelligent Amazon PPC management, which a view to help you improve your ads based on your data history, so that you spend less time managing your campaigns. This Amazon PPC software can keep you below your ACoS percentage target, enabling you to spend less money on your ads, and focus less on keywords. With Sellerlabs, you’ll benefit from Amazon PPC software that can recognise which of your campaigns are working, and which aren’t, to better improve your product selling. Other features include smart filters for your keywords, and unlimited data downloads. The PPC tool is now branded Ad Genius, and pricing is based on your recent Amazon revenue: it’s free for your first $30,000 in monthly sales, with paid plans starting around $29.99 a month and a 14-day free trial — check the site for current pricing.
3. Perpetua (formerly Sellics)
Sellics was a long-standing solution for maximising your Amazon PPC profits, and was acquired by Perpetua in 2022 — Sellics is no longer sold to new users, and its PPC capabilities now live inside Perpetua’s advertising platform. Perpetua’s system allows you to track, analyse, and optimise the performance of all of your Amazon ads, using useful and user-friendly graphs that are easy to read. Key features include automated keyword changes, the ability to pause keywords in your campaign ads, and being able to set search terms to negative in your campaigns. Your historical data graphs and trackers will help you make informed decisions for your campaigns, and carry your business in the right direction. Perpetua is priced on a percentage of ad spend with custom plans — request a quote and check the site for current pricing.
4. PPC Entourage
PPC Entourage is a simple, user-friendly Amazon PPC software system created for Amazon sellers who aren’t fond of maths, or don’t want to spend so much time looking at numbers to figure out how to make their business better. With Entourage, you can have effective Amazon PPC management by reaping the benefits of all of their features, such as: automatic campaign keyword editing, their Campaign Strategy (which takes the data from your previous two campaigns, shows you were the profits came from, and helps you create a new campaign based off of this), and a quick bid change system that allows you to raise or lower your bids based on your ACoS strategy in a single click. PPC Entourage is now part of the Carbon6 ecosystem, and pricing has moved to a percentage of your ad spend (around 2.9%) with a 7-day free trial — check the site for current pricing.
5. PPC Scope
PPC Scope is the Amazon PPC management software that will help you optimise your Amazon PPC campaigns with their simple analysis graphs that show you the big picture of your campaign results and history. PPC Scope was acquired by Canopy Management and now lives under the Canopy Management umbrella, where it continues to be developed. It uses advanced analytic tools that help you identify the strengths and weaknesses in your PPC campaigns, showing you which keywords are working, and helping you replace those that aren’t. You’ll be able to make smart decisions, using the data gathered from your past and current campaigns, with ease. Visit the site for current plans and pricing.
6. Cashcowpro
Cashcowpro is more than Amazon PPC management, it’s customer service. You’ll be able to check your product SKUs quickly, and make changes based on how each of your products is performing. Your keywords will be tracked, up to 100 of them per product, allowing you to monitor your performance. With Cashcowpro, you can automatically email customers while you sleep, allowing you to gain more positive and organic reviews for your business. Cashcowpro offers monthly and annual plans (historically around $99.70 a month) with a free trial — check the site for current pricing.
7. Adbadger
Adbadger makes running your business easier with their Amazon PPC software. You’ll never have to log into Amazon Sponsored Products ever again, simply leave the hard and tedious work to Adbadger, and watch your profits grow. Adbadger automatically adds positive and useful keywords to your products, and ensures that you never overpay for a PPC ad click. Ad Badger now prices usage-based, typically starting around 3.5% of your monthly ad spend (paid plans from roughly $108/month), with a 14-day free trial — check the site for current pricing.
8. Amachete
Amachete is an Amazon PPC management system that acts as a Google Chrome extension for your browser. The software monitors your listings constantly, ensuring that you can automatically stop product hijackers trying to take your customers and product listings. You’ll also benefit from an hourly rank tracker, and an inventory tracker, making the extension basic, but great, Amazon PPC software. Pricing starts from $39 a month, with a 100% money back guarantee.
9. Sellozo
Amazooka, which previously held this spot, has since shut down, so we’ve replaced it with Sellozo — a still-active PPC management tool with an effective ad tracker that shows you real-time stats for all of your paid ads. Sellozo fully automates and optimises each campaign with AI-powered bid automation and keyword harvesting, helping you save time and money. Its standout feature is Campaign Studio, an intuitive drag-and-drop interface for mapping out your PPC strategy visually. Sellozo offers a 14-day free trial, with plans starting around $149 a month depending on how many SKUs you manage — check the site for current pricing.
10. Teikametrics
Teikametrics aims to empower sellers with their Amazon and Walmart PPC management through its Flywheel platform. With their expert guidance and AI-driven bidding, sellers can benefit from a wealth of services, including data that’s easy to understand, automated tasks, and marketplace support from the Teikametrics team. Their software will help you create targeted campaigns that help you achieve your sales goals, while ensuring that the keywords you’re using are actually helping to improve the sales of your products. The Essentials plan starts around $179 a month for up to $10K in monthly ad spend; request a demo and check the site for current pricing.
11. Scale Insights
Trendle, which previously held this spot, is no longer operating as an Amazon seller tool, so we’ve replaced it with Scale Insights — an AI-driven Amazon PPC automation platform that gives sellers full control and visibility over ad performance. With Scale Insights you’ll benefit from real-time automated bidding, keyword harvesting, negative-keyword management, and analytics you can view in easy graphs, all powered by its proprietary algorithms. Pricing is unusually friendly to smaller sellers — you pay only for the ASINs you choose to automate (around 1% of monthly ad spend), with no setup or cancellation fees and a 30-day free trial on one ASIN. Check the site for current pricing.
12. Pacvue
Mysellerpal, which previously held this spot, has since shut down, so we’ve replaced it with Pacvue — an enterprise-grade commerce platform that unifies Amazon advertising, retail execution, and measurement in one place. Pacvue helps you accelerate how quickly you can grow your Amazon business with end-to-end advertising control, AI-driven automation, and detailed performance reporting, and it extends well beyond Amazon to Walmart, Instacart, Target, TikTok Shop, and 100+ other retail media platforms. It’s aimed at larger brands and agencies managing complex ad operations, so pricing is custom — request a demo and check the site for current pricing.
13. Jungle Hustle
Jungle Hustle will help you increase your Amazon PPC sales while still remaining in control of your ACoS percentages. Note that, unlike most tools on this list, Jungle Hustle is a done-for-you managed PPC service rather than a self-serve software platform — their team handles Sponsored Products management, keyword recommendations, and ongoing campaign optimisation, and reports back on performance. They keep your business simple and offer you timely solutions based on your past results, with a money-back guarantee if they fail to decrease your ACoS within 30 days. You can book a free consultation to chat with Jungle Hustle representatives, who’ll be able to offer you a unique package built around your needs.
As a Fulfilled by Amazon business, you could easily benefit from any of these 13 Amazon PPC management systems. It would be practical to enquire to the companies that peak your interest, and see what they can do for you to help you build your business. PPC rarely works in isolation, so if you want to see how advertising fits alongside product research, keywords and profit, AMZBase curates seller tools and step-by-step playbooks that cover the whole selling chain. If you’d rather manage PPC alongside your wider keyword and listing workflow, an all-in-one suite like Helium 10 bundles advertising tools with product research, while HelloProfit ties your ad spend directly to a live profit dashboard so you can see what each campaign actually nets you. And if you promote your listings off Amazon as well, another handy tool for sellers is amz.do , which turns long product URLs into clean, parameter-free short links and shows per-link click stats, so you can compare your external channels the same way you compare ad campaigns.
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