Amazon is a relatively fair and just platform where sellers win their customers with their own effort. However, some sellers may rule out by some “little tricks”, whether intentionally or unintentionally. Once accumulated, it will bring risks to the account, such as being warned, restricted, or suspended.
Here are several circumstances that can result in banning of a seller’s account:
1. Issues with Product Quality
If a seller’s product is expired, unoriginal, or has a major functional defect, your account can be audited or suspended. Also, if buyers report instances of fraudulent or issues with delivery, your account can be audited or restricted. Besides, a product with many negative feedback and extremely poor rating can attract suspension or restriction of account. Therefore, it is important for sellers to ensure their products are of high-quality.
2. Reports of Poor Services
If buyers complain of poor services from a seller; maybe their emails or text messages were not handled, this can result in negative feedback which will put your account at a risk of being reviewed or audited. Also, if the seller encounters many picky buyers, the rate of disputes may increase. This will consequently affect order defect rate indicators. If the trend continues, the seller’s account can be put under reviewing and auditing. That’s why you are advised to reduce conflicts with buyers and aim to engage with them as fast as possible anytime they have a concern.
3. Delay in Delivery or Wrong Delivery
Amazon requires a seller to deliver products to the buyer within two days; not later than three working days. If you exceed this period, that’s termed as a delayed order. Amazon caps delay rate at 4 percent; if exceeded, you get a warning message from Amazon. If the trend continues, your account may be suspended.
Also, if the seller makes a mistake of entering the wrong tracking code for an order, leading to wrong delivery, this may put their account at risk. Although there is no set capping for these mistakes, it can attract negative feedback from buyers.
4. Logistic Bottlenecks
Regarding the distribution of goods, Amazon requires a minimum tracking rate of 95%. Amazon provisions require goods to reach the buyers within 17-28 days. If the period is exceeded and the buyer raises a complaint, it can result in your account being reviewed or restricted. Therefore, it is crucial that the seller chooses a quicker commercial carrier, FBA, or other warehouse distribution model to ensure that the buyer gets their goods on time.
5. Abnormal Account Performance
It’s true for the first three months of a store’s shop are crucial, and in most cases, the seller spends more time promoting their products. However, despite these efforts, the flow and conversion rate are relatively low. If your sales keep soaring higher during this time, it can raise an alarm and Amazon can issue warnings. Therefore, during the first days of opening your store shop, you should control your sales so that your growth can be gradual.
The fluctuation of sales, delayed reply, and a series of unanswered questions can also raise an alarm and put your account at risk of being reviewed or suspended.
6. Obtaining UPC Code through Informal Channels
Using automatic generator patch to obtain your UPC or using an informal channel to obtain it can put your account at a greater risk of being banned. If there arise complains from other sellers about your UPC, this can lead to restriction or banning of your Amazon account.
Therefore, sellers need to use regular channels to buy a valid UPC. In fact, since July 2016, Ma introduced a new policy whereby the UPC has to meet the provisions of GSI, failure to which it is ruled invalid, and your sale rights can be frozen.
7. Use of Underhand Methods to Get Reviews
If you lure buyers to review your product positively just to attract a better rating to increase sales, Amazon will warn you, and your account can be suspended.
8. Recurrent Distribution Behavior
If the seller uploads a product that is similar to another product on Amazon and is discovered, they can get suspended. Therefore, before uploading a product, use the UPC or title, or ASIN code query to ensure there is no duplicate upload. Besides, the seller needs to pay attention to product classification to avoid misappropriating products. Although this cannot lead to banning of your account, it can affect the daily operation of your shop.
9. Contravening Amazon Listing Title Rules
Here are several circumstances that violate Amazon’s listing heading rules;
- Having a similar copy of other sellers listing- including pictures, description, title, and other information that belongs to other brand sellers may lead to account suspension because of rights infringement
- Including false information about pricing, promotion, manufacturer, freight and logistics costs that don’t relate to your product
- Inaccurate product information and product graphic description
If the above circumstances become apparent, your Amazon account can be put under audit and restriction measures can be taken. Therefore, it is important that the seller complies with Amazon Listing title specification by filling real product description and pricing information to ensure consistency.
10. Lack of Relevant Product Certification
Some products require certification by a certified body to sell. Some may require safety certification such as medical equipment, machinery, toys, and personal protective equipment. Amazon requires sellers to provide certification before posting such products on their shops. Failure to which, you risk your account being suspended or getting a warning.
11. Violating the Amazon Policy
(1)Amazon’s Policy on the sale of goods
Selling prohibited goods mentioned in Amazon’s policy without necessary certification may attract a penalty. Sellers dealing with firearms, illegal animal products, ammunition, and related accessories that have not met energy efficiency standards for lighting product will have their account banned.
(2)Selling fake goods
Products owned by Amazon are of the needed quality. However, it there are third-party sellers involved, the possibility of getting fake goods is high. Common counterfeit products are DVD, digital products, movies, and beauty and skin care products. If a seller is found dealing with imitated or fake goods, their accounts will be banned.
If you are selling goods registered under another brand or possessing another brand’s trademark, and the brand agents or buyers raise concerns of infringements, Amazon can have your account suspended. Therefore, you need to check if your product possesses another brand’s slogan or trademark before posting it for sale on Amazon.
Using similar identity information to register multiple accounts can result in banning of your accounts. A seller should not use similar identity information to create another Amazon account. If you want to create another account, use different identify information and ensure you don’t use a similar IP address to access both accounts.
(5)Guiding Buyers Out of Amazon
Some sellers have other stores where they sell products they have displayed on Amazon. They, therefore, use Amazon as a promotional platform and guide buyers to another platform to purchase. If Amazon finds this out, you will be warned, and your account will be put under review.
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